I want this! I want this! I-WANT-THIS!
How many times did you shout out that as a child, while you were marking your favourite toys in the Christmas catalogue with a pen? Some brochure made up by a designer with so much love was then suddenly turned into a drawing and writing platform for young children. But the catalogue had fulfilled its purpose: to reach its target market and encourage a wish that Santa (pssst: the parents) would take care of for it to come true.
A very dangerous factor intervenes here, and it’s the number one enemy of any online business: nostalgia. If there’s somewhere we have to look towards, it’s the future, and not the past. Not even childhood bliss. But despite all the new tools and technologies that we talk about, paper catalogues are still appearing in letterboxes, on doormats and among piles of publicity at shop entrances. How is this possible? What is this waste all about during a time of needed ecological awareness? Did you make a good decision when you stopped printing your catalogues, or was it a very bad decision?
Continue reading “Does Your Business Need a Paper Catalogue? Printed and Digital Catalogues in Ecommerce” »
Derek Zoolander, the character created by Ben Stiller in 2001, enthusiastically waited to be shown his project for an infant school. What a surprising disappointment when a Playmobil sized model was revealed from under the cover. «What’s this? A school for ants? How are the children going to learn how to read inside there?» Putting aside the fact that Zoolander isn’t the brightest lamp on the street, his reaction is actually repeated in many e-commerce users day after day: how is a shop, or a huge shopping centre going to fit into my little mobile phone?
The technological miracle isn’t difficult to understand, but it is complicated to apply correctly. Before the widespread use of mobile devices, many brands thought the iPhone was a scale model: you just had to enter all the information that was already compiled on web catalogues. The result is just worthy of ants. If we try to collect all the data from a website in a version which has less on-screen space, the elements, text and images are going to group together to the point where it is impossible to see them without the use of a magnifying glass. And we already know that all mobiles have a digital zoom… and that it is not very user-friendly.
Continue reading “The Importante of Mobile Ecommerce: How to Adapt Your Ecommerce to New Screens” »
“This has to be ready on this day of the month no matter what”, and the words are accompanied by a circle in permanent red ink.
You’ll have heard this terrifying phrase during the preparation of the new spring/summer and autumn/winter seasons, especially if you work in a fashion company, and it’s also heard at special times of the year such as Christmas. They are the most stressful times of the year as a large quantity of tasks accumulate that must be done in a short period of time. The perfection is not a purpose, but rather an obligation which is against the clock for the day of the launch.
But if you look at it in perspective, the same repetitive tasks linked to the catalogue information come round every year, and are needs which have been addressed over many years without method or order. The anxiety of those moments blurs out the obvious, and that is to learn and to anticipate: with a little order and using the appropriate tools, you can simplify the most annoying dates in the year, by cutting the preparation periods of new seasons into less than half the time they usually take. In addition, you will manage to achieve a considerable improvement in the quality of the content that you and your team prepare, just by organising the processes.
Continue reading “How to Prepare a New Season in Ecommerce with a PIM System” »
Getting the customer to finally make the purchase is the real challenge of the electronic commerce.The shopping cart is abandoned 67% of the time.Two of the main reasons are the quality of the product’s site, which would be resolved with a PIM as Sales Layer and another main reason would be the mistrust of the consumer when paying online.We have here the different payment methods and the best way to find the one that best suits your e-commerce.
We must focus on three characteristics: the ease, speed and security in the purchase of product. In addition to it, the ecommerce should be renewed as the different payment methods are updated paying attention to the consumer’s satisfaction.
#1. Payment methods proposed by the bank (virtual TPV)
Given that banks are increasingly likely to linked to the SME projects of ecommerce they can analyze your project from the bank itself and determine which virtual POS option suits your business best. If you choose their consultancy you will have insured security issues, obligations and guarantees.
Continue reading “What payment methods can you use in your online shop?” »
We have done a research from Sales Layer to know the most important characteristics a perfect product site must have
Spatially situating ourselves and analyzing our most direct setting no one can deny that the distance between technology and reality is less and less and this is one of the main points we’ve taken into account.
All the time we’ve been emerged on this sector we’ve asked ourselves a constant question. What is the differential element for a person to decide to pay up to 20 times more the cost of a product similar to other when purchasing something online? If the purchasing experience when a client pays up on a physical store is potentially different from when they do it on a vertical business, focusing on fashion, for example, shouldn’t the online experience be differential as well?
With the product photography we present a product to advertise and, in the case of ecommerce, for your clients to purchase. The importance of a perfect looking product is an obligation of the online store. Even if you have to pay to hire a professional photographer, it’s essential so you can get the return of the investment.
The image must show the characteristics of the product clearly and must be well lit and realistic. In addition to it, they must be of great quality so the client can perceive all the characteristics.
If the client is going to pay, it’s important they can perceive all the characteristics from different angles and positions.
Continue reading “What are the 16 Tips a Perfect Product Site must have?” »
Since Sales Layer was born the objective has always been maximum simplicity and easiness of the software for all of our clients. To prove it the new version’s update brings the Excel Mode included and we become the first PIM software to include it.
#1Why is it better than the previous version?
You will now be able to edit you Excel content directly from our platform. The content will be edited in the moment and it’s simple to use. An excel template we all know how to use but in the cloud, with the same features and actions directly thought for Sales Layer.
#2.Is it simple to use?
We have always counted with the best developers. Our objective is developing for all the users betting for the best way to adapt our software to the customers. By simply getting into the editable version indicated above you will be able to edit any field. This is the authentic reality of omni-channel sales.
Continue reading “We launched a New Version with Excel mode included” »
Spring has just begun and we have to start thinking about the perfect accessories to shine this summer. In the age when the online stores are going crazy preparing the launch of this summer season. Calm down – with this tips your e-commerce will be a success this season.
#1.Set a specific goal for this new season
Every time we speak about campaign planning you have to understand you’re chasing a goal. No goals, no results. You need to set a common objective of the summer campaign, and then you have to set the goals as the launch date approaches. It’s about connecting bridges until finally conquering the castle and achieving maximum success. The most common for a summer campaign is to set “Increase sales regarding last year’s” as an objective, but they can be infinite other objectives, like, “increase sales in a specific geographic area” or simply “increase sales directed to a specific target”. The objective of the campaign is a task for your marketing team but it’s very important for it to have the following characteristics:
#It’s realistic. Depending on the sector some numbers can be more realistic than others but the target must be achievable.
#It’s measurable. It’s important there are numbers in there, for example “Increase 3% of the sales.”
#It’s a challenge for your company. That who dreams can make a dream come true, that who doesn’t dream will never do it.
Continue reading “5 Tips for Preparing a New Season on an e-commerce” »
The success of big computer companies is seldom hidden behind powerful campaigns of Growth Hacking strengthened by the creative ones of this companies. In here, we are going to analyze 5 examples of success using Growth Hacking. Companies like Twitter, Facebook or LinkedIn have used strategies to boost their success.
Growth Hackers combine tactical concepts of marketing with potential features of the product their are dealing with. The marketing strategies they develop are different depending on the market in which you work and your potential client’s characteristics.
Let’s start with the examples, you’ll be surprise for sure!
One of the best examples of Growth Hacking in the history is Twitter. Many people use Twitter and the main reason for this is that they can read in an instant what the people they follow say or think.
When Twitter started, it was widely accepted and became popular very quickly and with no great difficulty because users shared this tool with their circles through blogs and social networks.
In no time they noticed that their biggest problem was people creating a user but they quickly stopped using the application. Once they detected the main problem, they did not kick off large campaigns to re-active users, they decided to reinvent their product and analyze what changes caused the lost of interest in their users.
They ran many tests and usability studies with potential clients and they got to the conclusion that if they offered the users between 5 to 10 accounts to follow when they registered for the service, it was more likely that the loyalty for the service will increase. If you could quickly see valuable content that could generate continuity on the net, it was a done deal.
Continue reading “5 Examples of Growth Hacking that were a Big Success” »
In the last few years, there has been a downturn in the economy in most fields, as a result of low consumption we can see companies that had to shut down and a higher rate of unemployment that will definitely keep generating a lesser need of consumption.
Facing this situation, there is still a market holding up, the e-commerce, that has not only dealt with the overwhelming effects of the crisis but also continues growing enormously. We live in a society that has a different path to the one believed years ago and they way to consume has also changed, the multichannel marketing. This concept is basically shopping through different physical channels (traditional shopping) online (e-commerce or apps), or mixed, a more frequent reality in our cities.
According to the last study of electronic commerce in Spain performed by “Comision Nacional de los Mercados y la Competencia” , it is stated that Spain has reached a business volume of 3578.7 millions of euros, a 26.8% of what was produced the previous year.
We are going to make emphasis on three main concepts obtained from the previous study that will explain in detail the situation of online shopping in Spain and which fields or markets are more successful.
#1.The electronic commerce is at the top and growing
We are currently going over the 4000 millions of euros of business volume in relation to e-commerce. In just 5 years, we have been able to double these numbers, imagine what’s ahead!
Continue reading “Facts about e-commerce in Spain” »
In this post, we will show you the tools that are relevant on a daily basis for the marketing director of an online store. We are digital natives, therefore we are going to talk about online tools that will help us automate the duties of customer recruitment. With all these tasks, our purpose is to have the marketing director optimize his time and the money of the company.
#1. Management of Social Networks
Social networks are the most direct and affordable way of communication of a company with its potential customers. Furthermore, the contact with them is very simple but we must take into account the language and the quality of the content we offer to our target. After all, it is still a conversation and you have to make it generate value.
At this point, we are going to introduce to you several tools. At the one hand, we will mention clicktotweet, a tool that enables its users to retweet our post directly with just one click. Try the tool by retweeting this post.
Also, with Buffer you will be able to manage all your social networks in one account by programming your posts.The only necessary thing is the creation of an account and from there you will be able to manage your Twitter, Facebook, LinkedIn accounts and all the different accounts that your company has. Time is money and with this tool you can optimize it in the best way.
Continue reading “Useful Tips for the Marketing Director of an e-commerce Company” »