All posts in Marketing Tips

How to Design a Perfect Landing Page

In July 1937, during her attempt to go round the world on-board the plane Electra, Amelia Earhart should have arrived to Howland Island from Lae, in the middle of the Pacific archipelago, but she didn’t make it. Electra had disappeared at some point over the ocean without leaving a trace, and among a spatter of islands, which practically no one could name, let alone point out on a map. Was it a technical error, an insufficient fuel level, or a navigational mistake between confusing radio directions?

Amelia Earhart never landed and we can only speculate without a solid foundation, but the disappearances that occur day-to-day in your online shop do have an obvious explanation. While planning on the internet, potential customers discover the sign of a business in the distance like the remarkable silhouette of a Hawaiian island. Then, if they decide to approach, the fog starts to surround them and they suddenly don’t find themselves in the place that they expected to go to. What happened? Where is the gain, the promised sale?

Continue reading “How to Design a Perfect Landing Page” »

Does Your Business Need a Paper Catalogue? Printed and Digital Catalogues in Ecommerce

I want this! I want this! I-WANT-THIS!

How many times did you shout out that as a child, while you were marking your favourite toys in the Christmas catalogue with a pen? Some brochure made up by a designer with so much love was then suddenly turned into a drawing and writing platform for young children. But the catalogue had fulfilled its purpose: to reach its target market and encourage a wish that Santa (pssst: the parents) would take care of for it to come true.

A very dangerous factor intervenes here, and it’s the number one enemy of any online business: nostalgia. If there’s somewhere we have to look towards, it’s the future, and not the past.  Not even childhood bliss. But despite all the new tools and technologies that we talk about, paper catalogues are still appearing in letterboxes, on doormats and among piles of publicity at shop entrances. How is this possible? What is this waste all about during a time of needed ecological awareness? Did you make a good decision when you stopped printing your catalogues, or was it a very bad decision?

batalla-catalogo-papel-digital-ecommerce

Continue reading “Does Your Business Need a Paper Catalogue? Printed and Digital Catalogues in Ecommerce” »

Trends of Cross-selling between Retail and Ecommerce for 2017

It’s Friday night. You’ve ordered Indian takeaway food, but you feel like having a beer and a bowl of (peeled) cashew nuts while you’re waiting, and you’re not sure if there are any of those left in the fridge or the cupboard. You’re very comfortable wrapped up in a blanket (although you’d like another one made of a more comfortable material) and you already had to get up before to phone the restaurant. You hit the cushions on the sofa: why can’t things come quickly to us when we want them on Friday nights?

Sales_layer_future_ecommerce_1

After taking your frustration out against the cushions, you take a look around you: no, there’s no butler who appears after having been attracted by the commotion, and holding a tray with beer and nuts. Your only private butler is still on the table where you left it after insisting on buying yourself Tandoori chicken: your mobile phone. No cosmic cats, nor spooky artificial intelligences. The most similar thing to the future just now lights up and vibrates from time to time, inviting us to open videos of kittens.

And the thing is that smartphones haven’t actually caused any new and harmful behaviour among the population of users. Neither has ecommerce supposed any betrayal to the future of the human race when convincing it to consume more and more rapidly. The reason why the smartphone and ecommerce have merged so easily with our essence is that we were already capricious from the start. People like immediacy and to satisfy their impulses with a click: they like magic. If science (or technology) ends up being indistinguishable from magic, the best tricks will end up being used to the liking of the majority (or the majority with money and smartphones). 

Continue reading “Trends of Cross-selling between Retail and Ecommerce for 2017” »

How to Be a 5 Star Ecommerce Business: The Positive and Negative Influence of Reviews

Let’s say out loud what some salesmen tell us just by their look: they hate the sound of the doorbell and when we go through the doorway to sniff around and ask to be attended, or simply to serve us at the till. We have seen this taken off in many sitcoms where the introverted shop assistant hates all the customers. Moving clichés aside, when you go into a franchise or a small shop, it’s not strange to come across whispering, lack of visual contact, open archives used as little places to hide, or a screen that the aforementioned never stops studying.

Sales_layer_reviews_ecommerce_1

The arrival of e-commerce meant a huge advantage for those who didn’t want to sell in person, or to physically deal with customers. Naturally, gigantic chains and large shopping centres kept waging for all the opposite, and for a physical and labyrinthine experience in which customers can easily lose their bearings to find empty information points and unfocused staff in hidden stock rooms. So, why does the TV comic seller hate the business so much if it seems like a videogame?

Ideed, buying is an individual process for the customer and the seller that requires the community’s support from time to time. What do e-commerce customers have to lean back on when everything is made virtual and the shelves, products and shop assistants disappear?

Continue reading “How to Be a 5 Star Ecommerce Business: The Positive and Negative Influence of Reviews” »

How to Predict Which Are Your Best-Selling Products Over Christmas

In one of the episodes in AMC’s series “Halt and Catch Fire”, a father had forgotten to go to buy his daughter a Cabbage Patch Kid. The toy, which is a doll that managed to take over shops in the US, decade after decade, is famous for rapidly selling out, and our character in the series isn’t any luckier: the last Cabbage Patch Kid is displayed behind the shop window of a closed toy shop. So what does a desperate father decide to do? He smashes the glass window with a brick, so he can take the doll.

Sales_layer_christmas_present

Needless to say, such reaction is illegal and over the top, but it’s nothing out of the ordinary. We have all experienced the stress of Christmas shopping on either side of the shop window, either as sellers or as customers. So, what is the moral of the Cabbage Patch Kids? Apart from using reminders so we never forget the most important gifts, you also have a responsibility to “smash the glass” from the other side of the window as a business. Make the public aware of your products before it’s too late and investigate their reactions and wish lists to find out which product will be most in demand to cause a shower of bricks (well, metaphorically, we hope).

Continue reading “How to Predict Which Are Your Best-Selling Products Over Christmas” »

How to Manage a Google AdWords Campaign for Ecommerce

Manuel_Climent_como_gestionar_camapaña_AdWords_Clever_ecommerce

Manuel Climent, entrepeneur, co-founder and director at CleverPPC since 2012, the matrix of Clever ecommerce, a software tool for ecommerce with more than 5,000 clients in more than 87 countries.

Remember those gifts that always appear at Christmas: the perfume that you never open, or the tie that you never wear? The campaigns in Google AdWords provoke a similar impression in any business: they are an inevitable step but no one has time to be creative. But you want your customers to feel like children on Christmas morning when they are seated in front of your products or services, so to do this, your business must be the first in transmitting excitement, and to go beyond the typical last-minute ideas.
Sales_layer_rush

The main key to an online advertising tool consists of how to personalise your content so that it reaches its suitable audience. Google AdWords may seem like the obvious, quick and simple answer to respond to this need, but it unfortunately requires quite a lot more technique than just those three adjectives.

Continue reading “How to Manage a Google AdWords Campaign for Ecommerce” »

Sales Layer News that will make your everyday life easier

At Sales Layer we are nonconformists, and that is why we constantly ask our team of developers to make all the right adjustments for our users. At Sales Layer we want to continue being the PIM for the people.

In this article we tell you about 7 new features we have introduced in the last quarter!

#1. First PIM with Excel Mode on the cloud

Excel Mode means maximum flexibility for review tasks and block tasks.

modo excel

#2. Import via XML

If you have XML two-dimensions you can already import them directly in Sales Layer. Who said importing from Google Shopping?

importar-familia-de-productos-via-excel

#3. Importation of products from several families

Inserting product families via Excel allows you to import products belonging to different families in just one step.

importar-sin-familia1
Continue reading “Sales Layer News that will make your everyday life easier” »

What payment methods can you use in your online shop?

Getting the customer to finally make the purchase is the real challenge of the electronic commerce.The shopping cart is abandoned 67% of the time.Two of the main reasons are the quality of the product’s site, which would be resolved with a PIM as Sales Layer and another main reason would be the mistrust of the consumer when paying online.We have here the different payment methods and the best way to find the one that best suits your e-commerce.

We must focus on three characteristics: the ease, speed and security in the purchase of product. In addition to it, the ecommerce should be renewed as the different payment methods are updated paying attention to the consumer’s satisfaction.

modos de pago en ecommerce-saleslayer

#1. Payment methods proposed by the bank (virtual TPV)

Given that banks are increasingly likely to linked to the SME projects of ecommerce they can analyze your project from the bank itself and determine which virtual POS option suits your business best. If you choose their consultancy you will have insured security issues, obligations and guarantees.
Continue reading “What payment methods can you use in your online shop?” »

What are the 16 Tips a Perfect Product Site must have?

We have done a research from Sales Layer to know the most important characteristics a perfect product site must have

Spatially situating ourselves and analyzing our most direct setting no one can deny that the distance between technology and reality is less and less and this is one of the main points we’ve taken into account.

All the time we’ve been emerged on this sector we’ve asked ourselves a constant question. What is the differential element for a person to decide to pay up to 20 times more the cost of a product similar to other when purchasing something online? If the purchasing experience when a client pays up on a physical store is potentially different from when they do it on a vertical business, focusing on fashion, for example, shouldn’t the online experience be differential as well?

#1.Image Quality

With the product photography we present a product to advertise and, in the case of ecommerce, for your clients to purchase. The importance of a perfect looking product is an obligation of the online store. Even if you have to pay to hire a professional photographer, it’s essential so you can get the return of the investment.

The image must show the characteristics of the product clearly and must be well lit and realistic. In addition to it, they must be of great quality so the client can perceive all the characteristics.

sales_layer_perfect_image

#2.Multiple Images

If the client is going to pay, it’s important they can perceive all the characteristics from different angles and positions.

Continue reading “What are the 16 Tips a Perfect Product Site must have?” »

We launched a New Version with Excel mode included

Since Sales Layer was born the objective has always been maximum simplicity and easiness of the software for all of our clients. To prove it the new version’s update brings the Excel Mode included and we become the first PIM software to include it.  

NEW EXCEL MODE VERSION

#1Why is it better than the previous version?

You will now be able to edit you Excel content directly from our platform. The content will be edited in the moment and it’s simple to use. An excel template we all know how to use but in the cloud, with the same features and actions directly thought for Sales Layer.

#2.Is it simple to use?

We have always counted with the best developers. Our objective is developing for all the users betting for the best way to adapt our software to the customers. By simply getting into the editable version indicated above you will be able to edit any field. This is the authentic reality of omni-channel sales.

Continue reading “We launched a New Version with Excel mode included” »