All posts in Marketing Tips

5 Growth Hacking Concept Techniques for e-commerce

In the world of new companies, there is growing tendency of Growth hacking. It is basically creating low price marketing actions that will lead to the increase of users, or ‘love markers’ followers who are willing to do everything for your brand.

In this post, we will analyze 5 tips that you must set in in your Growth Hacking strategy for your e-commerce.

5 Growth Hacking Concept Technique for E-Commerce

#TIP 1. Create a lack of the product to increase the feeling of exclusivity in the client

If you limit the subscription to having your product or the possibility of having access to your service, the consumer will start being curious and have the feeling of exclusivity and you will get prescribers to your brand in a simple way and for a low price.

You can offer your product directly to some customers or in order to buy your product, they must send an invitation to other clients.

As an example of the creation of a lack of a product, we highlight One Plus which launched the sale of One Plus ONE in this way and had a great acceptance in the market measured in 1.5 million of sold products during the first year of the sale until they launched the new model. It is a very significant number taking into account aht One Plus is a small company surrounded by giants.

Another example of service that used this strategy and was a huge success is Dropbox. It offered its clients more space to store their products in exchange of recommending the tool to their contacts. All of us Dropbox users are a clear example that this strategy worked.

Continue reading “5 Growth Hacking Concept Techniques for e-commerce” »

Manage your online store in 3 steps with Sales Layers

Between your online store and Sales Layer there are only 3 steps to take so that managing the information of your products for e-commerce, market places, mobile apps or paper catalogues, becomes a really simple task and although you it’s hard to believe it, even an enjoyable one.

So you’re very close to changing the way you work, gaining simplicity and recovering a lot of the time lost in using your traditional products management system.

Step 1: Customize Sales Layer according to your needs

The first thing we will ask from you is to choose the languages ​​you need to work with for your products. It all depends on where your markets are. If you sell in the United States, France and Russia, just choose English, French and Russian. The possibilities even include Chinese.

Then, you need to enter the groups of products on sale, for example, if you sell clothes, bags and jewellery, you would create three groups, one for each type of product.

These large groups have categories and subcategories, which also are included by our tool that lets you organize the information in your e-commerce as it suits you best.

All right! We assembled and structured our shop, now what? On to step 2!

2. Let’s get rid of those Excel sheets

Next we enter all that data into the Sales Layer system for all the products we manage. The most common method is to have them in Excel or CSV files. That is, we have a number of fields in which all the information of the products that we have to work with appears.

The appearance of these Excel sheets is something like this:

base de datos ecommerce

Well, what we do is to import all the data so that with one click, it is converted into aesthetic pages that include fields that appeared in our Excel, and is also editable so we can modify, include or exclude anything as it may be necessary. If the products were assigned an image link, this is also entered in the records and the tool generates different image sizes which can be useful for different applications. You can also create your own custom size according to the needs of your sales platforms or promotion. The process would be this:Manage your online store in 3 steps (1)

Manage your online store in 3 steps (5)

Manage your online store in 3 steps (2)

Manage your online store in 3 steps (3)

This step will serve to gather information about the products we want to appear in different sales channels and switching from working with excel sheets to working with these data sheets, it’s a lot nicer, don’t you think?

If you work with catalogues, e.g. for offline sales, you can also configure all the data for inputting it into the paper catalogue from our tool because Sales Layer is connected online with InDesign, the software of choice for designing catalogues.

3. And the icing on the cake! Image editing and translations

Sales Layer provides some additional services to enrich the customer experience and make life easier: photo retouching for product images and translating texts. These are two very important aspects if we want to provide a good image and if our intention is to reach an international market.

Thanks to our partner ProRetoque, from Sales Layer, touch-ups to our images can be automated. For example you can sharpen the image and replace the background with a white or colour background. Image is an essential part of online sales where the user relies on pictures as one of the most important elements of decision making when it comes to the purchase. In this way we ensure that all images managed through Sales Layer have the highest possible quality without the user having any knowledge of retouching, as ProRetoque does it for us in less than 24 hours.

Manage your online store in 3 steps (4)
For translating texts into other languages, our partner Gengo has a lot to offer, as it has over 13,000 translators around the world that are available to our Sales Layer customers thereby ensuring product information is correctly translated in the language we need for our potential market, and all without leaving the platform.

Once all this information is ready, you only have to connect Sales Layer with your online sales channels (shop, marketplaces, apps) something that Sales Layer manages automatically and in one single click. From this moment, it only remains necessary to keep the product sheets updated, but even this process will be much more agile, simple and practical than you may think thanks to Sales Layer.

Any questions? We have many ways to help you. We have video tutorials and online assistance from the platform, by telephone or by mail. We are at your disposal to help you manage your different sales channels and make it an enjoyable experience.

Use Growth Hacking techniques to grow your e-commerce

If your marketing department has no budget problems whatsoever, you can stop reading this post right now. However, if your budget is minimal and is stretched to its absolute limits, keep reading, because we’re going to talk about how to make your money go further.

man-writing-whiteboard

Everything starts with a relatively little known English term, Growth Hacking. This uses a number of marketing techniques to give broad visibility to the company by employing creativity and exploiting online channels to the maximum. How? Through social networking, web metrics, SEO positioning, SEM advertising and A/ B testing, to mention just a few. It’s about making the most out of social media and its ability to make an idea go viral and merging that with creative ability and constant experimentation, leaving behind traditional advertising campaigns in print, radio and television and the high investment they require.

Due to necessity and because of their knowledge of all these platforms, start-ups are the leaders in Growth Hacking and well known companies such as Facebook, Twitter, Airbnb, Dropbox or Spotify are also relying on these techniques to grow and they depend on them when it comes to expanding their market share and reaching their already loyal audience.

How to apply Growth Hacking to e-commerce? There are many ways, but we are going to share with you five techniques have been proven to offer good results.

1. Make the most of your target customer

By now, it should be very clear to you who your main target is. We recommend you segment the customer profile into various other profiles by taking into consideration different variables (gender, age, location, preferences about your different types of products …)

If we consider sportswear, it could be by genre, sport preference (tennis, running, soccer, cycling), the product type (shorts for tennis, running, football, cycling) and brand (Nike, Adidas, Reebok, your white label, etc).

With this new range of targets distilled from your main one, you should launch network or online advertising campaigns, check the results and determine which target you should dedicate more of you efforts, or what efforts should be made for each target, according to your own company strategy.

2. Launch parallel campaigns to see which works best

If you are working in a creative online advertising campaign, try launching two or more parallel campaigns with different messages with distinctly different images that you promote. The overhead cost of preparing various options will be minimal compared to the valuable information that can be extracted from these comparative campaigns.

Obviously you’ll have to monitor the origin of visitors to your e-commerce system to know which campaign is having greater success. Another way is to offer a discount code that is different for each campaign, thus you can also determine the origin of the visit and with the incentive discount you’ll also encourage more purchases.

3. Watch your web statistics; draw conclusions and act

The visitor statistics to your website or e-commerce provide information that you can exploit to unexpected levels. Introduce this analytical analysis into the daily schedule for your marketing department. Not only the geographic origin of the hits are important but also; date; dropout rate; the journey they take from arrival on your site until they exit, the time spent on the page or the moment when a purchase is lost.

Analyze the reasons for each behaviour and try to remedy what causes loss of potential customers.

Don’t be afraid to launch a user survey about the buying process; was it convenient, what led them to opt for your e-commerce, would buy again, would they recommend it to their friends? … This information is gold, but make sure you collect it properly. Prepare a small set of questions that don’t take much time for the user to answer and provide text space for them to express their ideas and opinions. If you want to further motivate filling in this type of form, you can for example, offer a discount code for future purchases or the opportunity to receive a free product sample.

4. Positioning is still paramount

In another post we’ve already talked about the importance of positioning your e-commerce and the importance of SEO in order to achieve good results. At the end of the day, if we want to make a sale, we need customers to be able to find us and SEO extends the gateway to our e-commerce.

Beyond the programming level SEO work, there are important issues that can be solved with our own product sheets. Make sure to use keywords in the file titles, in the alt tag for the photographs or in the product description.

If your online strategy includes different sales channels, such as your shop and various other marketplaces, we suggest you make use of a PIM to work more conveniently with all channels from a single platform. Thus, you’ll reduce the time spent maintaining and updating your product listings and you’ll improve the coordination between different departments of your company.

5. Give to receive

Another strategy of Growth Hacking that some brands have used recently is to offer gifts in exchange for generating visits to e-commerce or web page. For this, it’s ideal to have a database with the email address of your customers and, by making the most of email marketing, ask them to share your information throughout their networks, via mail or via social networking. Encourage them to share, because the more they spread, the greater the reward in the form of free products. The objective is to increase traffic to your site and continue to collect more contact emails for future online campaigns. The cost of this is usually easily manageable by business users and in return it grows your contact network.

Growth Hacking is therefore a very practical and creative way to generate traffic and sales in your e-commerce mode. It is exempt from large investments, but not from work and perseverance. With continued and serious effort, the first results will soon show up, which will provide motivation to continue working this way to obtain the maximum benefits with the minimum financial resources.

Did you know about Growth Hacking? Have you put in practice some of these techniques? How did you go about it?

Please join the debate in the comments.

7 SEO Techniques to improve the position of your e-commerce (Part II)

Position, position, position. Well, only if we constantly measure whether that position is working for us as we want, of course. In the previous post we gave you 7 tips to get a good position in your search results for your online store, but as this is an issue that requires a lot of thought, we wanted to complete the advice with a second post and 7 more tips.

1. Optimize Product Sheet titles

When you sell products from known brands that can be found in other e-commerce sites, it is difficult to find original titles and not enter into conflict with other sites. You know that duplication of texts is something that search engines penalize, so you have to get as far as possible, your titles must be different.

One way to differentiate your products might be to use the words that users search for when they to refer to the product that you sell. This tactic will also offer good results because the users will find you more easily.

In addition to the chosen words, you can also take into account the structure of the title. One that usually works is Brand – Model – Type.

Continue reading “7 SEO Techniques to improve the position of your e-commerce (Part II)” »

7 SEO Techniques to improve the position of your eCommerce (Part I)

When you decide to go for online trading, there are a thousand and one things that matter, and some of these things matter a lot. The SEO is one of those issues that can not be left to chance and deserve a strategy, since the investment we make in positioning our products impacts on the number of visits we achieve, and these at their turn impacts on the number of sales.

Having a great online store, with interesting and popular products at rock bottom prices will be almost useless if our target customer doesn’t find us. We may be looking great, even awesome, ready to woo anyone passing by, but we’ll end up ‘fabulous but without a match’ because nobody, save the accidental customer, will drop by.

Continue reading “7 SEO Techniques to improve the position of your eCommerce (Part I)” »

The key to your e-commerce strategy is called PIM

Any company, regardless of its size, that wishes to develop a good business strategy in the field of e-commerce, should have a good PIM (Product Information Manager).

This sort of platform is such a task enabler that once tried and tested, it’s almost impossible to imagine getting your work done without this tool.

Until just over a year ago, only large software companies like IBM, Oracle or SAP were creating PIM systems for other large companies who could afford to pay for these expensive developments.

Many companies were finding the benefits provided by these platforms, simply out of their reach:

  1. Products’ information centralization.
  2. Distribution to all company’s information or sale channels (website, catalogue, ERP, online store, marketplace …) with simple commands.
  3. Immediate information updating on all media supports (new additions to the catalogue, units in stock, sales, delivery …)
  4. Management of each of the sales channels from one place, without having to learn the idiosyncrasies of each support or every marketplace.

Or equally:

  1. All departments have access to the updated information at all times.
  2. Excel files are a thing of the past along with all the difficulties of maintaining such information updated.
  3. Better coordination between departments and substantial time saving in managing their tasks.
  4. Improved final customer service.

From Sales Layer, we have seen the frustration of many marketing departments who had to cope with these tasks every day without using the right tools, and from this situation, we identified a need. So our PIM in the cloud was born aiming to democratize this service and make it available to multinationals, while all the time bringing new features.

Continue reading “The key to your e-commerce strategy is called PIM” »

7 marketplaces to consider in your online sales strategy

There are many marketplaces where companies can sell their products online. In fact there are so many that the real question is which one or opt for. eBay and Amazon are the undisputed leaders that count with a huge amount of users – a factor that makes them the most attractive platforms for online sales. But there are also other elements to consider when choosing where to present our products, such as our target audience, because while other market places might have a lesser ratio of hits per day but, these could fit perfectly our target customer.

After judging the pros and cons of a particular marketplace and once the decision to invest in them or not is taken, it’s essential to make a good selection of those that are more appealing. Fortunately, the headache of managing many sales channels is a thing of the past, so this will not be an impediment to increase sales.

Continue reading “7 marketplaces to consider in your online sales strategy” »

Do you work in the e-commerce environment? We suggest a Premium

If you read us from a marketing agency, you work in apps development or in the environment of e-commerce or web developing this post is written for you.

If you don’t know us yet, we’re from Layer Sales where we have created management software for multi-channel catalogues which makes management of the various online shops and market places infinitely easier. Our target audience is anyone who is responsible for managing online sales. We can not always reach our target directly, since in some cases it’s necessary to meet those companies involved in any phase of the creation or maintenance of the e-commerce.

laptop-empty-notebook

So in Sales Layer we have opened a new line of cooperation with agencies, so that you can offer this service to your clients under your own brand or you may incorporate it into your own workflow, in case you’re directly responsible for managing e-commerces. Look what we can do for you and what you will be able to do for your customers.

Layer Sales allows one to manage all sales platforms linked to a company (pdf and digital catalogues, online store, market places) with one click. So, keeping all your product records duly updated will cease to be an investment of infinite time.

Continue reading “Do you work in the e-commerce environment? We suggest a Premium” »

5 Visual Marketing Tips to impress your clients

We all already know that that a picture is worth a thousand words, and that the first impression is everything. Whether you agree or not, it’s clear that image matters a lot. This is true at all levels, not only at personal care level, but also in our e-commerce.

At this point, we assume that everyone is more or less clear that in an online store it is important to carefully design the items’ layout, the navigability, even the typography. This will give us a correct image, yes; but if you want to go further is important to count on Visual Marketing and Visual Merchandising, areas where photography and video rule.

Here are five tips that we encourage you to implement your online business: Continue reading “5 Visual Marketing Tips to impress your clients” »