All posts in Product Information Management

B2B E-Commerce: The Golden Secret of Digital Trade

Let’s go back for a moment to the Middle Ages, when all the foundations of the socio-economic system were really established that we know and manage nowadays.

In a small village that is well known for its numerous oat fields, a farmer was eating porridge for breakfast while he sorrowfully looked towards his vegetable patch on which only cauliflower used to grow. Suddenly, an idea sprang to his mind: that difference could mean a business opportunity, so he soon started to take boxes of cauliflowers to other villagers in exchange for a certain amount of money. He developed a B2C (Business-to-Consumer) trade model (besides making the first move for the whole modern network of boxes with fresh veggies).

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How to Prepare a New Season in Ecommerce with a PIM System

“This has to be ready on this day of the month no matter what”, and the words are accompanied by a circle in permanent red ink.

You’ll have heard this terrifying phrase during the preparation of the new spring/summer and autumn/winter seasons, especially if you work in a fashion company, and it’s also heard at special times of the year such as Christmas. They are the most stressful times of the year as a large quantity of tasks accumulate that must be done in a short period of time. The perfection is not a purpose, but rather an obligation which is against the clock for the day of the launch.

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But if you look at it in perspective, the same repetitive tasks linked to the catalogue information come round every year, and are needs which have been addressed over many years without method or order. The anxiety of those moments blurs out the obvious, and that is to learn and to anticipate: with a little order and using the appropriate tools, you can simplify the most annoying dates in the year, by cutting the preparation periods of new seasons into less than half the time they usually take. In addition, you will manage to achieve a considerable improvement in the quality of the content that you and your team prepare, just by organising the processes.

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Sales Layer News that will make your everyday life easier

At Sales Layer we are nonconformists, and that is why we constantly ask our team of developers to make all the right adjustments for our users. At Sales Layer we want to continue being the PIM for the people.

In this article we tell you about 7 new features we have introduced in the last quarter!

#1. First PIM with Excel Mode on the cloud

Excel Mode means maximum flexibility for review tasks and block tasks.

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#2. Import via XML

If you have XML two-dimensions you can already import them directly in Sales Layer. Who said importing from Google Shopping?

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#3. Importation of products from several families

Inserting product families via Excel allows you to import products belonging to different families in just one step.

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Product Photos in Ecommerce – All You need to Know to Become a PRO

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Article by Tomeu Ozonas, professional photographer for over 20 years and CEO of PROretoque.com, the photo edition company for fashion brands.

We buy with our eyes. We need to see a product before buying it. That is why the photograph of the product has become an essential element of an online shop. When the user have no direct access to the product, photographs are the best way to learn about the appearance and the characteristics of that product. Everyone knows that the picture is largely responsible for the sale of the product. That is why it is so important for an e-commerce to have good photographers and, of course, good photo editors.

How to attract the attention of the user

The products of an e-commerce must offer an impeccable image to attract customers. A gesture as simple as clicking and introducing a product to a shopping cart will depend greatly on the image that the product transmits, since its appearance in the photograph goes directly to influence the intent of buying it and it will substantially reduce one of the major problems of the online stores, the deserted cart.

What is the visual reference that a customer has of the online shop products? How important is the first image of a product that the potential consumer sees to finish buying it? Why is it essential to retouch photographs of an e-commerce product to ensure conversion? In this article we are going to solve all these issues. We are going to analyze, one by one, all the essential aspects of the photography and retouching of product images for e-commerce.

In an online store the customer cannot appreciate the product in his hands before he makes the purchase, it is essential to offer the most accurate image possible. It must never be forgotten that it is all about giving confidence to the customer, introducing the product in the most visually attractive way possible. 

#1. Quality and quantity

The quality and quantity of images offered of the product are two key points to achieve making an e-commerce user into a client. The picture of the product is the introducing letter to the customer: it must be clean and neat, complete and faithful to reality. In regard to the quantity of photos to be included in each product, the numbers depend on the product itself, although it is essential that there be at least one front picture of the full product, and as many as different perspectives and details you want to show – for example, to display a shoe you can include four photographs – front view, side view, rear view and detail of the laces, instep and toe-. If we look at the statistics of recent studies by Shopify on online consumer preferences, we find these data: only a 0.52% wants to see a single product photo, a 33.16% prefer to see multiple photos; and the majority of them, exactly a 58.03%, prefer photographs that will enable them to have a 360º vision of the product.

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What payment methods can you use in your online shop?

Getting the customer to finally make the purchase is the real challenge of the electronic commerce.The shopping cart is abandoned 67% of the time.Two of the main reasons are the quality of the product’s site, which would be resolved with a PIM as Sales Layer and another main reason would be the mistrust of the consumer when paying online.We have here the different payment methods and the best way to find the one that best suits your e-commerce.

We must focus on three characteristics: the ease, speed and security in the purchase of product. In addition to it, the ecommerce should be renewed as the different payment methods are updated paying attention to the consumer’s satisfaction.

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#1. Payment methods proposed by the bank (virtual TPV)

Given that banks are increasingly likely to linked to the SME projects of ecommerce they can analyze your project from the bank itself and determine which virtual POS option suits your business best. If you choose their consultancy you will have insured security issues, obligations and guarantees.
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What are the 16 Tips a Perfect Product Site must have?

We have done a research from Sales Layer to know the most important characteristics a perfect product site must have

Spatially situating ourselves and analyzing our most direct setting no one can deny that the distance between technology and reality is less and less and this is one of the main points we’ve taken into account.

All the time we’ve been emerged on this sector we’ve asked ourselves a constant question. What is the differential element for a person to decide to pay up to 20 times more the cost of a product similar to other when purchasing something online? If the purchasing experience when a client pays up on a physical store is potentially different from when they do it on a vertical business, focusing on fashion, for example, shouldn’t the online experience be differential as well?

#1.Image Quality

With the product photography we present a product to advertise and, in the case of ecommerce, for your clients to purchase. The importance of a perfect looking product is an obligation of the online store. Even if you have to pay to hire a professional photographer, it’s essential so you can get the return of the investment.

The image must show the characteristics of the product clearly and must be well lit and realistic. In addition to it, they must be of great quality so the client can perceive all the characteristics.

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#2.Multiple Images

If the client is going to pay, it’s important they can perceive all the characteristics from different angles and positions.

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We launched a New Version with Excel mode included

Since Sales Layer was born the objective has always been maximum simplicity and easiness of the software for all of our clients. To prove it the new version’s update brings the Excel Mode included and we become the first PIM software to include it.  

NEW EXCEL MODE VERSION

#1Why is it better than the previous version?

You will now be able to edit you Excel content directly from our platform. The content will be edited in the moment and it’s simple to use. An excel template we all know how to use but in the cloud, with the same features and actions directly thought for Sales Layer.

#2.Is it simple to use?

We have always counted with the best developers. Our objective is developing for all the users betting for the best way to adapt our software to the customers. By simply getting into the editable version indicated above you will be able to edit any field. This is the authentic reality of omni-channel sales.

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5 Examples of Growth Hacking that were a Big Success

The success of big computer companies is seldom hidden behind powerful campaigns of Growth Hacking strengthened by the creative ones of this companies. In here, we are going to analyze 5 examples of success using Growth Hacking. Companies like Twitter, Facebook or LinkedIn have used strategies to boost their success.

Growth Hackers combine tactical concepts of marketing with potential features of the product their are dealing with. The marketing strategies they develop are different depending on the market in which you work and your potential client’s characteristics.

Let’s start with the examples, you’ll be surprise for sure!

5 Examples of Growth Hacking that were a Big Success

#Twitter

One of the best examples of Growth Hacking in the history is Twitter. Many people use Twitter and the main reason for this is that they can read in an instant what the people they follow say or think.

When Twitter started, it was widely accepted and became popular very quickly and with no great difficulty because users shared this tool with their circles through blogs and social networks.

In no time they noticed that their biggest problem was people creating a user but they quickly stopped using the application. Once they detected the main problem, they did not kick off large campaigns to re-active users, they decided to reinvent their product and analyze what changes caused the lost of interest in their users.

They ran many tests and usability studies with potential clients and they got to the conclusion that if they offered the users between 5 to 10 accounts to follow when they registered for the service, it was more likely that the loyalty for the service will increase. If you could quickly see valuable content that could generate continuity on the net, it was a done deal.

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Useful Tips for the Marketing Director of an e-commerce Company

In this post, we will show you the tools that are relevant on a daily basis for the marketing director of an online store. We are digital natives, therefore we are going to talk about online tools that will help us automate the duties of customer recruitment. With all these tasks, our purpose is to have the marketing director optimize his time and the money of the company.

Useful Tips for the Marketing Director of an E-Commerce Company

#1. Management of Social Networks

Social networks are the most direct and affordable way of communication of a company with its potential customers. Furthermore, the contact with them is very simple but we must take into account the language and the quality of the content we offer to our target. After all, it is still a conversation and you have to make it generate value.

At this point, we are going to introduce to you several tools. At the one hand, we will mention clicktotweet, a tool that enables its users to retweet our post directly with just one click. Try the tool by retweeting this post.

Also, with Buffer you will be able to manage all your social networks in one account by programming your posts.The only necessary thing is the creation of an account and from there you will be able to manage your Twitter, Facebook, LinkedIn accounts and all the different accounts that your company has. Time is money and with this tool you can optimize it in the best way.

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5 Growth Hacking Concept Techniques for e-commerce

In the world of new companies, there is growing tendency of Growth hacking. It is basically creating low price marketing actions that will lead to the increase of users, or ‘love markers’ followers who are willing to do everything for your brand.

In this post, we will analyze 5 tips that you must set in in your Growth Hacking strategy for your e-commerce.

5 Growth Hacking Concept Technique for E-Commerce

#TIP 1. Create a lack of the product to increase the feeling of exclusivity in the client

If you limit the subscription to having your product or the possibility of having access to your service, the consumer will start being curious and have the feeling of exclusivity and you will get prescribers to your brand in a simple way and for a low price.

You can offer your product directly to some customers or in order to buy your product, they must send an invitation to other clients.

As an example of the creation of a lack of a product, we highlight One Plus which launched the sale of One Plus ONE in this way and had a great acceptance in the market measured in 1.5 million of sold products during the first year of the sale until they launched the new model. It is a very significant number taking into account aht One Plus is a small company surrounded by giants.

Another example of service that used this strategy and was a huge success is Dropbox. It offered its clients more space to store their products in exchange of recommending the tool to their contacts. All of us Dropbox users are a clear example that this strategy worked.

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