All posts in Sales Improvement

How to Choose The Best Shipping Service for eCommerce

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eCommerce works just like Santa Claus. We get so excited with both the sending and the receiving of the products that we forget the key question: How the hell does he deliver so many gifts in one night?

Whether your online store is just a small one, or if it has already notched up an important flow of daily sales, you know that choosing the right delivery service is crucial if your business is to run smoothly. And if you’re about to jump into all this and you haven’t thought it through, well, yes, choosing your delivery service is as delicate an issue as surrounding yourself with a good team of elves to wrap up all those gifts before Christmas Eve.

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How to Design a Perfect Landing Page

In July 1937, during her attempt to go round the world on-board the plane Electra, Amelia Earhart should have arrived to Howland Island from Lae, in the middle of the Pacific archipelago, but she didn’t make it. Electra had disappeared at some point over the ocean without leaving a trace, and among a spatter of islands, which practically no one could name, let alone point out on a map. Was it a technical error, an insufficient fuel level, or a navigational mistake between confusing radio directions?

Amelia Earhart never landed and we can only speculate without a solid foundation, but the disappearances that occur day-to-day in your online shop do have an obvious explanation. While planning on the internet, potential customers discover the sign of a business in the distance like the remarkable silhouette of a Hawaiian island. Then, if they decide to approach, the fog starts to surround them and they suddenly don’t find themselves in the place that they expected to go to. What happened? Where is the gain, the promised sale?

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Los mejores marketplaces para e-commerce de 2017

Un buen día, un hombre alemán se pasaba la mañana de sábado rebuscando ediciones en una librería de viejo. Pensó entonces en que no le apetecía nada patearse todo Múnich preguntando si en alguna parte vendían El origen de las especies de 1859. Prefería con mucho sentarse directamente en una terraza a tomar una cerveza y hojear el libro en sus manos.

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Corría el año 1999 y este buen amante de la literatura fue (con licencias creativas) Boris Wertz, el creador de uno de los primeros marketplaces que, además, hoy en día sigue con su trayectoria. Nos referimos a JustBooks, después adquirido por Abebooks en 2002 y, finalmente, por el gigante Amazon en 2008. ¿Por qué no reunir en un solo lugar el catálogo de todas las librerías de una misma ciudad, ¡no!, de un mismo país, ¡no!, del mundo entero? El hombre se ahorraría muchas caminatas y ganaría muchas calorías de cerveza. La evolución de las especies.

Otros bibliófilos mirarían a Boris por encima del hombro: ¿dónde queda entonces la emoción de la búsqueda? Bueno, hubiese dicho Boris, nadie quiere dejar de buscar, sino de invertir esfuerzo vano en ese proceso. Y, por muy fácil que nos lo pongan las tiendas online de grandes marcas y pequeños comercios a la hora de revisar su catálogo y stock, no son cómodas si queremos comparar precios y productos entre ellas.

Con este objetivo en mente nacieron los primeros marketplaces digitales.

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La importancia del e-commerce móvil: Cómo adaptar tu e-commerce a nuevas pantallas

Derek Zoolander, personaje creado por Ben Stiller en 2001, aguardaba con entusiasmo a que le mostrasen su proyecto para una escuela infantil. Qué extraña decepción cuando debajo de la tela se le revela una maqueta tamaño Playmobil. «¿Qué es esto? ¿Una escuela para hormigas? ¿Cómo van a aprender los niños a leer ahí dentro?» Dejando de lado que Zoolander es un poco corto de entendederas, en realidad su reacción se repite en muchos usuarios de e-commerce día tras día. ¿Cómo va a caber una tienda, un enorme centro comercial, en mi pequeño teléfono móvil?

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El milagro tecnológico no es difícil de entender, pero sí de aplicar correctamente. Ante la expansión del uso de los dispositivos móviles, muchas marcas pensaron que un iPhone era como una maqueta a escala: bastaba con introducir dentro todos los datos que ya existían en sus catálogos web. El resultado es, precisamente, digno de hormigas. Si intentamos reunir todos los datos de una web en una versión que dispone de menor espacio en pantalla, los elementos, los textos y las imágenes se van a apiñar hasta el punto de que sea imposible verlos sin lupa. Y ya sabemos que todos los móviles tienen un zoom digital… y que no es nada cómodo de usar.

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Cómo ser un e-commerce de 5 estrellas: La influencia positiva y negativa de las reseñas en tu tienda online

Digamos en voz alta lo que algunos vendedores nos dicen con la mirada: odian el sonido de la campanilla, que entremos por la puerta para husmear y pedir que nos atiendan o, simplemente, que nos cobren en caja. Lo hemos visto parodiado en muchas sitcoms: el dependiente introvertido que detesta a toda su clientela. Tópicos aparte, no es raro entrar en una franquicia o en un pequeño comercio y encontrarse estrés, suspiros, ausencia de contacto visual, escondrijos detrás de unas páginas abiertas o de una pantalla que el encargado de caja nunca deja de estudiar.Sales_layer_reviews_ecommerce_1

La llegada del e-commerce supuso una enorme ventaja para quienes no querían vender en persona ni tratar mano a mano con el cliente, algo perfectamente legítimo. Por supuesto, cadenas gigantescas y grandes galerías comerciales siguieron apostando por todo lo contrario, por una experiencia física y laberíntica en la que el cliente puede perderse con facilidad, encontrándose puntos de información vacíos y un personal disperso en almacenes ocultos. ¿Por qué entonces el estereotipo de vendedor de cómics televisivo odia tanto el comercio, si parece un videojuego?

En efecto, tanto para el vendedor como para el cliente, comprar es un proceso individual que, de vez en cuando, requiere del apoyo de la comunidad. ¿En qué se apoya el cliente de e-commerce cuando todo se virtualiza y desaparecen estanterías, productos y dependientes?

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Challenges and Problems in the Luxury Ecommerce Experiencie

«I don’t do fashion, I AM fashion.» The legendary designer, Coco Chanel, spoke these words with the rotundity of someone with an ambitious character, to put it lightly, but this is also said by someone who knows their profession like the back of their hand.

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In the film “The Devil Wears Prada”, when the Vogue editor asks her assistant to get her the manuscript of a Harry Potter book that hasn’t been published, we can see how someone who is used to luxury and power goes beyond the limits of getting things on a whim. But we can also interpret this in another way: to have access to exclusive treatment is part of the editor’s lifestyle; one that doesn’t place her on a superior scale to the rest of the people, but one which she is working and paying for on a daily basis. Deep down, the public thinks the same as Coco Chanel: they don’t want things; they want to feel that these things belong to them in a special way.

To feel special is ultimately the main aim that leads to any user making a purchase, and it is the heart of the majority of advertising strategies since the 1950s. The best fictional expert in psychological consumer mechanisms, Don Draper, has already said this: I’m not selling nylon tights, I’m selling love.

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How to Predict Which Are Your Best-Selling Products Over Christmas

In one of the episodes in AMC’s series “Halt and Catch Fire”, a father had forgotten to go to buy his daughter a Cabbage Patch Kid. The toy, which is a doll that managed to take over shops in the US, decade after decade, is famous for rapidly selling out, and our character in the series isn’t any luckier: the last Cabbage Patch Kid is displayed behind the shop window of a closed toy shop. So what does a desperate father decide to do? He smashes the glass window with a brick, so he can take the doll.

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Needless to say, such reaction is illegal and over the top, but it’s nothing out of the ordinary. We have all experienced the stress of Christmas shopping on either side of the shop window, either as sellers or as customers. So, what is the moral of the Cabbage Patch Kids? Apart from using reminders so we never forget the most important gifts, you also have a responsibility to “smash the glass” from the other side of the window as a business. Make the public aware of your products before it’s too late and investigate their reactions and wish lists to find out which product will be most in demand to cause a shower of bricks (well, metaphorically, we hope).

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Sales Layer News that will make your everyday life easier

At Sales Layer we are nonconformists, and that is why we constantly ask our team of developers to make all the right adjustments for our users. At Sales Layer we want to continue being the PIM for the people.

In this article we tell you about 7 new features we have introduced in the last quarter!

#1. First PIM with Excel Mode on the cloud

Excel Mode means maximum flexibility for review tasks and block tasks.

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#2. Import via XML

If you have XML two-dimensions you can already import them directly in Sales Layer. Who said importing from Google Shopping?

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#3. Importation of products from several families

Inserting product families via Excel allows you to import products belonging to different families in just one step.

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Product Photos in Ecommerce – All You need to Know to Become a PRO

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Article by Tomeu Ozonas, professional photographer for over 20 years and CEO of PROretoque.com, the photo edition company for fashion brands.

We buy with our eyes. We need to see a product before buying it. That is why the photograph of the product has become an essential element of an online shop. When the user have no direct access to the product, photographs are the best way to learn about the appearance and the characteristics of that product. Everyone knows that the picture is largely responsible for the sale of the product. That is why it is so important for an e-commerce to have good photographers and, of course, good photo editors.

How to attract the attention of the user

The products of an e-commerce must offer an impeccable image to attract customers. A gesture as simple as clicking and introducing a product to a shopping cart will depend greatly on the image that the product transmits, since its appearance in the photograph goes directly to influence the intent of buying it and it will substantially reduce one of the major problems of the online stores, the deserted cart.

What is the visual reference that a customer has of the online shop products? How important is the first image of a product that the potential consumer sees to finish buying it? Why is it essential to retouch photographs of an e-commerce product to ensure conversion? In this article we are going to solve all these issues. We are going to analyze, one by one, all the essential aspects of the photography and retouching of product images for e-commerce.

In an online store the customer cannot appreciate the product in his hands before he makes the purchase, it is essential to offer the most accurate image possible. It must never be forgotten that it is all about giving confidence to the customer, introducing the product in the most visually attractive way possible. 

#1. Quality and quantity

The quality and quantity of images offered of the product are two key points to achieve making an e-commerce user into a client. The picture of the product is the introducing letter to the customer: it must be clean and neat, complete and faithful to reality. In regard to the quantity of photos to be included in each product, the numbers depend on the product itself, although it is essential that there be at least one front picture of the full product, and as many as different perspectives and details you want to show – for example, to display a shoe you can include four photographs – front view, side view, rear view and detail of the laces, instep and toe-. If we look at the statistics of recent studies by Shopify on online consumer preferences, we find these data: only a 0.52% wants to see a single product photo, a 33.16% prefer to see multiple photos; and the majority of them, exactly a 58.03%, prefer photographs that will enable them to have a 360º vision of the product.

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What payment methods can you use in your online shop?

Getting the customer to finally make the purchase is the real challenge of the electronic commerce.The shopping cart is abandoned 67% of the time.Two of the main reasons are the quality of the product’s site, which would be resolved with a PIM as Sales Layer and another main reason would be the mistrust of the consumer when paying online.We have here the different payment methods and the best way to find the one that best suits your e-commerce.

We must focus on three characteristics: the ease, speed and security in the purchase of product. In addition to it, the ecommerce should be renewed as the different payment methods are updated paying attention to the consumer’s satisfaction.

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#1. Payment methods proposed by the bank (virtual TPV)

Given that banks are increasingly likely to linked to the SME projects of ecommerce they can analyze your project from the bank itself and determine which virtual POS option suits your business best. If you choose their consultancy you will have insured security issues, obligations and guarantees.
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