B2B E-Commerce: The Golden Secret of Digital Trade

Let’s go back for a moment to the Middle Ages, when all the foundations of the socio-economic system were really established that we know and manage nowadays.

In a small village that is well known for its numerous oat fields, a farmer was eating porridge for breakfast while he sorrowfully looked towards his vegetable patch on which only cauliflower used to grow. Suddenly, an idea sprang to his mind: that difference could mean a business opportunity, so he soon started to take boxes of cauliflowers to other villagers in exchange for a certain amount of money. He developed a B2C (Business-to-Consumer) trade model (besides making the first move for the whole modern network of boxes with fresh veggies).

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Challenges and Problems in the Luxury Ecommerce Experiencie

«I don’t do fashion, I AM fashion.» The legendary designer, Coco Chanel, spoke these words with the rotundity of someone with an ambitious character, to put it lightly, but this is also said by someone who knows their profession like the back of their hand.

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In the film “The Devil Wears Prada”, when the Vogue editor asks her assistant to get her the manuscript of a Harry Potter book that hasn’t been published, we can see how someone who is used to luxury and power goes beyond the limits of getting things on a whim. But we can also interpret this in another way: to have access to exclusive treatment is part of the editor’s lifestyle; one that doesn’t place her on a superior scale to the rest of the people, but one which she is working and paying for on a daily basis. Deep down, the public thinks the same as Coco Chanel: they don’t want things; they want to feel that these things belong to them in a special way.

To feel special is ultimately the main aim that leads to any user making a purchase, and it is the heart of the majority of advertising strategies since the 1950s. The best fictional expert in psychological consumer mechanisms, Don Draper, has already said this: I’m not selling nylon tights, I’m selling love.

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How to Prepare a New Season in Ecommerce with a PIM System

“This has to be ready on this day of the month no matter what”, and the words are accompanied by a circle in permanent red ink.

You’ll have heard this terrifying phrase during the preparation of the new spring/summer and autumn/winter seasons, especially if you work in a fashion company, and it’s also heard at special times of the year such as Christmas. They are the most stressful times of the year as a large quantity of tasks accumulate that must be done in a short period of time. The perfection is not a purpose, but rather an obligation which is against the clock for the day of the launch.

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But if you look at it in perspective, the same repetitive tasks linked to the catalogue information come round every year, and are needs which have been addressed over many years without method or order. The anxiety of those moments blurs out the obvious, and that is to learn and to anticipate: with a little order and using the appropriate tools, you can simplify the most annoying dates in the year, by cutting the preparation periods of new seasons into less than half the time they usually take. In addition, you will manage to achieve a considerable improvement in the quality of the content that you and your team prepare, just by organising the processes.

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How to Predict Which Are Your Best-Selling Products Over Christmas

In one of the episodes in AMC’s series “Halt and Catch Fire”, a father had forgotten to go to buy his daughter a Cabbage Patch Kid. The toy, which is a doll that managed to take over shops in the US, decade after decade, is famous for rapidly selling out, and our character in the series isn’t any luckier: the last Cabbage Patch Kid is displayed behind the shop window of a closed toy shop. So what does a desperate father decide to do? He smashes the glass window with a brick, so he can take the doll.

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Needless to say, such reaction is illegal and over the top, but it’s nothing out of the ordinary. We have all experienced the stress of Christmas shopping on either side of the shop window, either as sellers or as customers. So, what is the moral of the Cabbage Patch Kids? Apart from using reminders so we never forget the most important gifts, you also have a responsibility to “smash the glass” from the other side of the window as a business. Make the public aware of your products before it’s too late and investigate their reactions and wish lists to find out which product will be most in demand to cause a shower of bricks (well, metaphorically, we hope).

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The Latest Changes in Sales Layer With More Functions and More Simplicity

Remember we recently brought important additions and improvements to our Sales Layer services? Well, if you are a client or if you’re thinking of adding a PIM system to your business, we are going to put more new features on the table that will help your company to have an increasingly more complete and effective e-commerce experience each day. These are the latest updates that you will find in Sales Layer.

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How to Manage a Google AdWords Campaign for Ecommerce

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Manuel Climent, entrepeneur, co-founder and director at CleverPPC since 2012, the matrix of Clever ecommerce, a software tool for ecommerce with more than 5,000 clients in more than 87 countries.

Remember those gifts that always appear at Christmas: the perfume that you never open, or the tie that you never wear? The campaigns in Google AdWords provoke a similar impression in any business: they are an inevitable step but no one has time to be creative. But you want your customers to feel like children on Christmas morning when they are seated in front of your products or services, so to do this, your business must be the first in transmitting excitement, and to go beyond the typical last-minute ideas.
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The main key to an online advertising tool consists of how to personalise your content so that it reaches its suitable audience. Google AdWords may seem like the obvious, quick and simple answer to respond to this need, but it unfortunately requires quite a lot more technique than just those three adjectives.

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An Analysis of Ecommerce in Argentina. Challenges and Opportunities

This article is written by Cecilia Zanette, entrepreneur, Organisational Coach, and Regional Director at Sales Layer and ProRetoque for Latin America.

 

If we take a quick look at the coloured line on the following graph, we can see the rising movement of e-commerce in Argentina over the last three years:

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Year 2013 = 48.5%
Year 2014 = 61.7%
Year 2015 = 70.8%
… And rising.
What else?

According to the surveys carried out by the Argentina Chamber of Electronic Commerce in 2015, there is a 97% satisfaction rate among Argentinians for purchases that were made online.

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Sales Layer News that will make your everyday life easier

At Sales Layer we are nonconformists, and that is why we constantly ask our team of developers to make all the right adjustments for our users. At Sales Layer we want to continue being the PIM for the people.

In this article we tell you about 7 new features we have introduced in the last quarter!

#1. First PIM with Excel Mode on the cloud

Excel Mode means maximum flexibility for review tasks and block tasks.

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#2. Import via XML

If you have XML two-dimensions you can already import them directly in Sales Layer. Who said importing from Google Shopping?

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#3. Importation of products from several families

Inserting product families via Excel allows you to import products belonging to different families in just one step.

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Product Photos in Ecommerce – All You need to Know to Become a PRO

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Article by Tomeu Ozonas, professional photographer for over 20 years and CEO of PROretoque.com, the photo edition company for fashion brands.

We buy with our eyes. We need to see a product before buying it. That is why the photograph of the product has become an essential element of an online shop. When the user have no direct access to the product, photographs are the best way to learn about the appearance and the characteristics of that product. Everyone knows that the picture is largely responsible for the sale of the product. That is why it is so important for an e-commerce to have good photographers and, of course, good photo editors.

How to attract the attention of the user

The products of an e-commerce must offer an impeccable image to attract customers. A gesture as simple as clicking and introducing a product to a shopping cart will depend greatly on the image that the product transmits, since its appearance in the photograph goes directly to influence the intent of buying it and it will substantially reduce one of the major problems of the online stores, the deserted cart.

What is the visual reference that a customer has of the online shop products? How important is the first image of a product that the potential consumer sees to finish buying it? Why is it essential to retouch photographs of an e-commerce product to ensure conversion? In this article we are going to solve all these issues. We are going to analyze, one by one, all the essential aspects of the photography and retouching of product images for e-commerce.

In an online store the customer cannot appreciate the product in his hands before he makes the purchase, it is essential to offer the most accurate image possible. It must never be forgotten that it is all about giving confidence to the customer, introducing the product in the most visually attractive way possible. 

#1. Quality and quantity

The quality and quantity of images offered of the product are two key points to achieve making an e-commerce user into a client. The picture of the product is the introducing letter to the customer: it must be clean and neat, complete and faithful to reality. In regard to the quantity of photos to be included in each product, the numbers depend on the product itself, although it is essential that there be at least one front picture of the full product, and as many as different perspectives and details you want to show – for example, to display a shoe you can include four photographs – front view, side view, rear view and detail of the laces, instep and toe-. If we look at the statistics of recent studies by Shopify on online consumer preferences, we find these data: only a 0.52% wants to see a single product photo, a 33.16% prefer to see multiple photos; and the majority of them, exactly a 58.03%, prefer photographs that will enable them to have a 360º vision of the product.

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