5 Tips for Preparing a New Season on an e-commerce

Spring has just begun and we have to start thinking about the perfect accessories to shine this summer. In the age when the online stores are going crazy preparing the launch of this summer season. Calm down – with this tips your e-commerce will be a success this season.

preparing an eCommerce New season

#1.Set a specific goal for this new season

Every time we speak about campaign planning you have to understand you’re chasing a goal. No goals, no results. You need to set a common objective of the summer campaign, and then you have to set the goals as the launch date approaches. It’s about connecting bridges until finally conquering the castle and achieving maximum success. The most common for a summer campaign is to set “Increase sales regarding last year’s” as an objective, but they can be infinite other objectives, like, “increase sales in a specific geographic area” or simply “increase sales directed to a specific target”. The objective of the campaign is a task for your marketing team but it’s very important for it to have the following characteristics:

#It’s realistic. Depending on the sector some numbers can be more realistic than others but the target must be achievable.

#It’s measurable. It’s important there are numbers in there, for example “Increase 3% of the sales.”

#It’s a challenge for your company. That who dreams can make a dream come true, that who doesn’t dream will never do it.

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5 Examples of Growth Hacking that were a Big Success

The success of big computer companies is seldom hidden behind powerful campaigns of Growth Hacking strengthened by the creative ones of this companies. In here, we are going to analyze 5 examples of success using Growth Hacking. Companies like Twitter, Facebook or LinkedIn have used strategies to boost their success.

Growth Hackers combine tactical concepts of marketing with potential features of the product their are dealing with. The marketing strategies they develop are different depending on the market in which you work and your potential client’s characteristics.

Let’s start with the examples, you’ll be surprise for sure!

5 Examples of Growth Hacking that were a Big Success

#Twitter

One of the best examples of Growth Hacking in the history is Twitter. Many people use Twitter and the main reason for this is that they can read in an instant what the people they follow say or think.

When Twitter started, it was widely accepted and became popular very quickly and with no great difficulty because users shared this tool with their circles through blogs and social networks.

In no time they noticed that their biggest problem was people creating a user but they quickly stopped using the application. Once they detected the main problem, they did not kick off large campaigns to re-active users, they decided to reinvent their product and analyze what changes caused the lost of interest in their users.

They ran many tests and usability studies with potential clients and they got to the conclusion that if they offered the users between 5 to 10 accounts to follow when they registered for the service, it was more likely that the loyalty for the service will increase. If you could quickly see valuable content that could generate continuity on the net, it was a done deal.

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Facts about e-commerce in Spain

In the last few years, there has been a downturn in the economy in most fields, as a result of low consumption we can see companies that had to shut down and a higher rate of unemployment that will definitely keep generating a lesser need of consumption.

Facing this situation, there is still a market holding up, the e-commerce, that has not only dealt with the overwhelming effects of the crisis but also continues growing enormously. We live in a society that has a different path to the one believed years ago and they way to consume has also changed, the multichannel marketing. This concept is basically shopping through different physical channels (traditional shopping) online (e-commerce or apps), or mixed, a more frequent reality in our cities.

According to the last study of electronic commerce in Spain performed by “Comision Nacional de los Mercados y la Competencia” , it is stated that Spain has reached a business volume of 3578.7 millions of euros, a 26.8% of what was produced the previous year.

We are going to make emphasis on three main concepts obtained from the previous study that will explain in detail the situation of online shopping in Spain and which fields or markets are more successful.

#1.The electronic commerce is at the top and growing

We are currently going over the 4000 millions of euros of business volume in relation to e-commerce. In just 5 years, we have been able to double these numbers, imagine what’s ahead!

Sales eCommerce - Sales Layer

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Useful Tips for the Marketing Director of an e-commerce Company

In this post, we will show you the tools that are relevant on a daily basis for the marketing director of an online store. We are digital natives, therefore we are going to talk about online tools that will help us automate the duties of customer recruitment. With all these tasks, our purpose is to have the marketing director optimize his time and the money of the company.

Useful Tips for the Marketing Director of an E-Commerce Company

#1. Management of Social Networks

Social networks are the most direct and affordable way of communication of a company with its potential customers. Furthermore, the contact with them is very simple but we must take into account the language and the quality of the content we offer to our target. After all, it is still a conversation and you have to make it generate value.

At this point, we are going to introduce to you several tools. At the one hand, we will mention clicktotweet, a tool that enables its users to retweet our post directly with just one click. Try the tool by retweeting this post.

Also, with Buffer you will be able to manage all your social networks in one account by programming your posts.The only necessary thing is the creation of an account and from there you will be able to manage your Twitter, Facebook, LinkedIn accounts and all the different accounts that your company has. Time is money and with this tool you can optimize it in the best way.

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5 Growth Hacking Concept Techniques for e-commerce

In the world of new companies, there is growing tendency of Growth hacking. It is basically creating low price marketing actions that will lead to the increase of users, or ‘love markers’ followers who are willing to do everything for your brand.

In this post, we will analyze 5 tips that you must set in in your Growth Hacking strategy for your e-commerce.

5 Growth Hacking Concept Technique for E-Commerce

#TIP 1. Create a lack of the product to increase the feeling of exclusivity in the client

If you limit the subscription to having your product or the possibility of having access to your service, the consumer will start being curious and have the feeling of exclusivity and you will get prescribers to your brand in a simple way and for a low price.

You can offer your product directly to some customers or in order to buy your product, they must send an invitation to other clients.

As an example of the creation of a lack of a product, we highlight One Plus which launched the sale of One Plus ONE in this way and had a great acceptance in the market measured in 1.5 million of sold products during the first year of the sale until they launched the new model. It is a very significant number taking into account aht One Plus is a small company surrounded by giants.

Another example of service that used this strategy and was a huge success is Dropbox. It offered its clients more space to store their products in exchange of recommending the tool to their contacts. All of us Dropbox users are a clear example that this strategy worked.

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Manage your online store in 3 steps with Sales Layers

Between your online store and Sales Layer there are only 3 steps to take so that managing the information of your products for e-commerce, market places, mobile apps or paper catalogues, becomes a really simple task and although you it’s hard to believe it, even an enjoyable one.

So you’re very close to changing the way you work, gaining simplicity and recovering a lot of the time lost in using your traditional products management system.

Step 1: Customize Sales Layer according to your needs

The first thing we will ask from you is to choose the languages ​​you need to work with for your products. It all depends on where your markets are. If you sell in the United States, France and Russia, just choose English, French and Russian. The possibilities even include Chinese.

Then, you need to enter the groups of products on sale, for example, if you sell clothes, bags and jewellery, you would create three groups, one for each type of product.

These large groups have categories and subcategories, which also are included by our tool that lets you organize the information in your e-commerce as it suits you best.

All right! We assembled and structured our shop, now what? On to step 2!

2. Let’s get rid of those Excel sheets

Next we enter all that data into the Sales Layer system for all the products we manage. The most common method is to have them in Excel or CSV files. That is, we have a number of fields in which all the information of the products that we have to work with appears.

The appearance of these Excel sheets is something like this:

base de datos ecommerce

Well, what we do is to import all the data so that with one click, it is converted into aesthetic pages that include fields that appeared in our Excel, and is also editable so we can modify, include or exclude anything as it may be necessary. If the products were assigned an image link, this is also entered in the records and the tool generates different image sizes which can be useful for different applications. You can also create your own custom size according to the needs of your sales platforms or promotion. The process would be this:Manage your online store in 3 steps (1)

Manage your online store in 3 steps (5)

Manage your online store in 3 steps (2)

Manage your online store in 3 steps (3)

This step will serve to gather information about the products we want to appear in different sales channels and switching from working with excel sheets to working with these data sheets, it’s a lot nicer, don’t you think?

If you work with catalogues, e.g. for offline sales, you can also configure all the data for inputting it into the paper catalogue from our tool because Sales Layer is connected online with InDesign, the software of choice for designing catalogues.

3. And the icing on the cake! Image editing and translations

Sales Layer provides some additional services to enrich the customer experience and make life easier: photo retouching for product images and translating texts. These are two very important aspects if we want to provide a good image and if our intention is to reach an international market.

Thanks to our partner ProRetoque, from Sales Layer, touch-ups to our images can be automated. For example you can sharpen the image and replace the background with a white or colour background. Image is an essential part of online sales where the user relies on pictures as one of the most important elements of decision making when it comes to the purchase. In this way we ensure that all images managed through Sales Layer have the highest possible quality without the user having any knowledge of retouching, as ProRetoque does it for us in less than 24 hours.

Manage your online store in 3 steps (4)
For translating texts into other languages, our partner Gengo has a lot to offer, as it has over 13,000 translators around the world that are available to our Sales Layer customers thereby ensuring product information is correctly translated in the language we need for our potential market, and all without leaving the platform.

Once all this information is ready, you only have to connect Sales Layer with your online sales channels (shop, marketplaces, apps) something that Sales Layer manages automatically and in one single click. From this moment, it only remains necessary to keep the product sheets updated, but even this process will be much more agile, simple and practical than you may think thanks to Sales Layer.

Any questions? We have many ways to help you. We have video tutorials and online assistance from the platform, by telephone or by mail. We are at your disposal to help you manage your different sales channels and make it an enjoyable experience.

Confessions of a startup: All our numbers, insights, everything

It’s already been over a year since we started developing Lookback. In that time we’ve managed to raise $2.2M in seed financing, have signups from companies like Facebook, LinkedIn and Yahoo, have over 30,000 user experiences uploaded to our platform… and make lots of mistakes along the way. And today we’re sharing it all, in a transparent way. How we got our investment, all our growth numbers, customers, finances, our mistakes and insights. Although we still have lots left to learn and achieve, this post is us giving back and saying thanks for the journey so far. We hope you like it.

Read more: https://lookback.io/blog/confessions-of-a-startup?utm_content=buffer06311&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

laptop-books

 

The 5 issues to resolve before starting your e-commerce

Entering into the online commerce area is a decision that can make you very successful, but it also has its risks, since a previous bad management can ruin our dreams, expectations and investment.

There is no magic formula for succeeding in e-commerce, but there are some aspects that you must have under control before starting. Here are 5 elements that should be well integrated with your plans to selling online.

1. Management, management and management

All the effort invested in organizing your e-commerce will serve you well once the online activity begins. And by investment we mean money and time.

If your intention is to have a broad portfolio of products; selling in your online store as well as in different marketplaces or there are several people handling the information from your e-commerce system, don’t hesitate to invest in a PIM system. A product information management will make life much easier for you and your team.

A PIM or Product Information Manager is the ideal solution. From this platform you can update all your sales channels (online and major marketplace store), configure your catalogue, have constantly updated information, escape the horrific excel sheets, work in different languages ​​(even when you’re not speaking them) and store your best Product photos (although you don’t deal with Photoshop), among many other advantages. In short, you and your team will spend less time doing all these tasks and your products will go further, accessing potential markets in other countries without having to worry about learning how different marketplaces work or having to work in other languages.

Having a PIM platform was until very recently, something only available to large companies with big budgets. Today, Sales Layer PIM offers the best prices (and this is not a cliché) which is affordable for businesses of all sizes.

2. Make a Difference

If the products you are selling have little competition on the web, congratulations! You have an added value that will stand out in the crowded online sales market. If not, you have to differentiate yourself.

Ignore the default templates and create an online store according to an image that differentiate you from the rest and focuses on usability, i.e. make user navigation easy and comfortable and most importantly, do not forget the security of payment transactions!

Put effort into filling in your product sheets. Here are the very important elements. Use the keywords well and perfect your descriptions. Be practical and informative but also striking and distinctive. Limit technical jargon whenever possible and choose words that speak from experience that provides the user with a clear understanding of what you are selling.

This will be a slow process, but don’t ignore the pre-launch and think about the strategy of communication with your future customers through your product sheets.

A PIM platform will help you manage all those product data sheets from a single platform, and distribute them across all your sales channels, which greatly simplifies the work.

3. Don’t be afraid of what they will say

One aspect that users value most when deciding to buy is the opinion of others who have used the same product. Therefore, consider leaving room for other people’s opinions, along with comments or a similar format of feedback.

An e-commerce site with this kind of open window to customer’s opinion tends to get more visitors which will translate into more sales and pats on the back from Google, which in turn will reward you with better positioning your business online.

In this strategy of encouraging customer reviews also include the very powerful social networks.

4. Don’t jump without a safety net: Prepare a good business plan

A good business plan is the basis of what will happen next. What should it contain? Practically everything!

Once you are clear on the type of product you want to sell, perform a market analysis: Determine your competition, and if you are not yet clear about it, determine your target customer. Analyse how target audience behaves, what are they looking for, how they are looking for it and what are they saying about the type of product you’re selling.

Do you already know the selling price of your products? Find out if you’re in the middle, above or below and try to place yourself in an advantage relative to the competition. If the margin is fixed and you cannot adjust the price, then maybe you can offer additional services that also encourage users, e.g. reduce or eliminate shipping costs, improving the delivery or return, offer discounts on purchase of a second product, give discount vouchers for future purchases…

And do the maths. Note that the conversion rate of an online business in the beginning is very low – just over 1%, so create a rule of thumb for how many visits are needed to sell the first 100, 1,000, 10,000 products or whatever number you have in mind. At this point it is also necessary to determine the minimum feasible investment, what you anticipate being your growth rate, the time required to recover the initial investment and get the first net benefits … Note that the business plan is not static and will change as your business evolves.

5. Invest in SEO and SEM

Until your online business is well known and starts attracting visitors independently or by natural positioning, there will be a phase in which you’ll need help to make it visible – that help is called SEO and SEM.

You should start working with SEO from the beginning with an analysis of the keywords that you should use in product descriptions, titles, photos…

The SEO work has to be constant and especially in the beginning, you should rely on AdWords campaigns to get the visibility that you need. We advise you that when working with the SEM, not to experiment on your own; it’s best to look for a professional who knows how to optimize your campaign to the maximum and how to make the most out of your budget.

What other aspects do you consider indispensable to undertake before starting online sales? Send us your comments or questions; we will be happy to answer them.

rule-thirds-website-design

Applying the Rule of Thirds to Web Design

This is a fascinating subject that doesn’t always get discussed in the realm of web design. Photographers are probably familiar with the rule of thirds related to photo composition. But how can interface designers use the rule of thirds to create interesting digital designs?

Read more: http://webdesignledger.com/tools/rule-of-thirds-in-web-design?utm_content=buffer1d03f&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

rule-thirds-website-design

rule-thirds-website-design

Applying the Rule of Thirds to Web Design

This is a fascinating subject that doesn’t always get discussed in the realm of web design. Photographers are probably familiar with the rule of thirds related to photo composition. But how can interface designers use the rule of thirds to create interesting digital designs?

Read more: http://webdesignledger.com/tools/rule-of-thirds-in-web-design?utm_content=buffer1d03f&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer