Las últimas novedades en Sales Layer con más funciones y más sencillez

¿Recuerdas que no hace mucho tiempo trajimos importantes añadidos y mejoras en los servicios de Sales Layer? Pues tanto si ya eres cliente como si estás pensando en sumar un PIM a tu negocio, volvemos a colocar sobre la mesa más novedades que ayudarán a tu empresa para una experiencia diaria de e-commerce cada vez más eficaz y completa. Estas son los últimas actualizaciones que podrás encontrar en Sales Layer. Continue reading “Las últimas novedades en Sales Layer con más funciones y más sencillez” »

Cómo gestionar una campaña en Google AdWords para e-commerce

Manuel_Climent_como_gestionar_camapaña_AdWords_Clever_ecommerce

Manuel Climent, emprendedor y socio fundador y director de CleverPPC desde 2012, matriz de Clever ecommerce, la herramienta para tiendas online con más de 5.000 clientes en más de 87 países.

¿Recuerdas esos regalos que siempre aparecen en Navidad: el perfume que nunca destaponas o la corbata que nunca usas? Las campañas de Google AdWords despiertan una impresión parecida en cualquier negocio: son ese paso inevitable para el que casi nadie tiene tiempo de ser creativo. Pero tú quieres que tus clientes se sientan ante tus productos o servicios como niños en la mañana de Navidad, y, para eso, tu negocio debe ser el primero en transmitir ilusión y viajar más allá de las ideas típicas de última hora. Sales_layer_rush La clave central de una herramienta publicitaria online consiste en cómo personalizar tu contenido para que alcance a su audiencia adecuada. Google AdWords puede parecer la respuesta obvia, rápida y sencilla para responder a esta necesidad; pero, desgraciadamente, requiere bastante más técnica que esos tres adjetivos.

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An Analysis of Ecommerce in Argentina. Challenges and Opportunities

This article is written by Cecilia Zanette, entrepreneur, Organisational Coach, and Regional Director at Sales Layer and ProRetoque for Latin America.

 

If we take a quick look at the coloured line on the following graph, we can see the rising movement of e-commerce in Argentina over the last three years:

Curva-de-crecimiento-e-commerce-en-argentina

Year 2013 = 48.5%
Year 2014 = 61.7%
Year 2015 = 70.8%
… And rising.
What else?

According to the surveys carried out by the Argentina Chamber of Electronic Commerce in 2015, there is a 97% satisfaction rate among Argentinians for purchases that were made online.

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Sales Layer News that will make your everyday life easier

At Sales Layer we are nonconformists, and that is why we constantly ask our team of developers to make all the right adjustments for our users. At Sales Layer we want to continue being the PIM for the people.

In this article we tell you about 7 new features we have introduced in the last quarter!

#1. First PIM with Excel Mode on the cloud

Excel Mode means maximum flexibility for review tasks and block tasks.

modo excel

#2. Import via XML

If you have XML two-dimensions you can already import them directly in Sales Layer. Who said importing from Google Shopping?

importar-familia-de-productos-via-excel

#3. Importation of products from several families

Inserting product families via Excel allows you to import products belonging to different families in just one step.

importar-sin-familia1
Continue reading “Sales Layer News that will make your everyday life easier” »

Product Photos in Ecommerce – All You need to Know to Become a PRO

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Article by Tomeu Ozonas, professional photographer for over 20 years and CEO of PROretoque.com, the photo edition company for fashion brands.

We buy with our eyes. We need to see a product before buying it. That is why the photograph of the product has become an essential element of an online shop. When the user have no direct access to the product, photographs are the best way to learn about the appearance and the characteristics of that product. Everyone knows that the picture is largely responsible for the sale of the product. That is why it is so important for an e-commerce to have good photographers and, of course, good photo editors.

How to attract the attention of the user

The products of an e-commerce must offer an impeccable image to attract customers. A gesture as simple as clicking and introducing a product to a shopping cart will depend greatly on the image that the product transmits, since its appearance in the photograph goes directly to influence the intent of buying it and it will substantially reduce one of the major problems of the online stores, the deserted cart.

What is the visual reference that a customer has of the online shop products? How important is the first image of a product that the potential consumer sees to finish buying it? Why is it essential to retouch photographs of an e-commerce product to ensure conversion? In this article we are going to solve all these issues. We are going to analyze, one by one, all the essential aspects of the photography and retouching of product images for e-commerce.

In an online store the customer cannot appreciate the product in his hands before he makes the purchase, it is essential to offer the most accurate image possible. It must never be forgotten that it is all about giving confidence to the customer, introducing the product in the most visually attractive way possible. 

#1. Quality and quantity

The quality and quantity of images offered of the product are two key points to achieve making an e-commerce user into a client. The picture of the product is the introducing letter to the customer: it must be clean and neat, complete and faithful to reality. In regard to the quantity of photos to be included in each product, the numbers depend on the product itself, although it is essential that there be at least one front picture of the full product, and as many as different perspectives and details you want to show – for example, to display a shoe you can include four photographs – front view, side view, rear view and detail of the laces, instep and toe-. If we look at the statistics of recent studies by Shopify on online consumer preferences, we find these data: only a 0.52% wants to see a single product photo, a 33.16% prefer to see multiple photos; and the majority of them, exactly a 58.03%, prefer photographs that will enable them to have a 360º vision of the product.

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What payment methods can you use in your online shop?

Getting the customer to finally make the purchase is the real challenge of the electronic commerce.The shopping cart is abandoned 67% of the time.Two of the main reasons are the quality of the product’s site, which would be resolved with a PIM as Sales Layer and another main reason would be the mistrust of the consumer when paying online.We have here the different payment methods and the best way to find the one that best suits your e-commerce.

We must focus on three characteristics: the ease, speed and security in the purchase of product. In addition to it, the ecommerce should be renewed as the different payment methods are updated paying attention to the consumer’s satisfaction.

modos de pago en ecommerce-saleslayer

#1. Payment methods proposed by the bank (virtual TPV)

Given that banks are increasingly likely to linked to the SME projects of ecommerce they can analyze your project from the bank itself and determine which virtual POS option suits your business best. If you choose their consultancy you will have insured security issues, obligations and guarantees.
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What are the 16 Tips a Perfect Product Site must have?

We have done a research from Sales Layer to know the most important characteristics a perfect product site must have

Spatially situating ourselves and analyzing our most direct setting no one can deny that the distance between technology and reality is less and less and this is one of the main points we’ve taken into account.

All the time we’ve been emerged on this sector we’ve asked ourselves a constant question. What is the differential element for a person to decide to pay up to 20 times more the cost of a product similar to other when purchasing something online? If the purchasing experience when a client pays up on a physical store is potentially different from when they do it on a vertical business, focusing on fashion, for example, shouldn’t the online experience be differential as well?

#1.Image Quality

With the product photography we present a product to advertise and, in the case of ecommerce, for your clients to purchase. The importance of a perfect looking product is an obligation of the online store. Even if you have to pay to hire a professional photographer, it’s essential so you can get the return of the investment.

The image must show the characteristics of the product clearly and must be well lit and realistic. In addition to it, they must be of great quality so the client can perceive all the characteristics.

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#2.Multiple Images

If the client is going to pay, it’s important they can perceive all the characteristics from different angles and positions.

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We launched a New Version with Excel mode included

Since Sales Layer was born the objective has always been maximum simplicity and easiness of the software for all of our clients. To prove it the new version’s update brings the Excel Mode included and we become the first PIM software to include it.  

NEW EXCEL MODE VERSION

#1Why is it better than the previous version?

You will now be able to edit you Excel content directly from our platform. The content will be edited in the moment and it’s simple to use. An excel template we all know how to use but in the cloud, with the same features and actions directly thought for Sales Layer.

#2.Is it simple to use?

We have always counted with the best developers. Our objective is developing for all the users betting for the best way to adapt our software to the customers. By simply getting into the editable version indicated above you will be able to edit any field. This is the authentic reality of omni-channel sales.

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5 Tips for Preparing a New Season on an e-commerce

Spring has just begun and we have to start thinking about the perfect accessories to shine this summer. In the age when the online stores are going crazy preparing the launch of this summer season. Calm down – with this tips your e-commerce will be a success this season.

preparing an eCommerce New season

#1.Set a specific goal for this new season

Every time we speak about campaign planning you have to understand you’re chasing a goal. No goals, no results. You need to set a common objective of the summer campaign, and then you have to set the goals as the launch date approaches. It’s about connecting bridges until finally conquering the castle and achieving maximum success. The most common for a summer campaign is to set “Increase sales regarding last year’s” as an objective, but they can be infinite other objectives, like, “increase sales in a specific geographic area” or simply “increase sales directed to a specific target”. The objective of the campaign is a task for your marketing team but it’s very important for it to have the following characteristics:

#It’s realistic. Depending on the sector some numbers can be more realistic than others but the target must be achievable.

#It’s measurable. It’s important there are numbers in there, for example “Increase 3% of the sales.”

#It’s a challenge for your company. That who dreams can make a dream come true, that who doesn’t dream will never do it.

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5 Examples of Growth Hacking that were a Big Success

The success of big computer companies is seldom hidden behind powerful campaigns of Growth Hacking strengthened by the creative ones of this companies. In here, we are going to analyze 5 examples of success using Growth Hacking. Companies like Twitter, Facebook or LinkedIn have used strategies to boost their success.

Growth Hackers combine tactical concepts of marketing with potential features of the product their are dealing with. The marketing strategies they develop are different depending on the market in which you work and your potential client’s characteristics.

Let’s start with the examples, you’ll be surprise for sure!

5 Examples of Growth Hacking that were a Big Success

#Twitter

One of the best examples of Growth Hacking in the history is Twitter. Many people use Twitter and the main reason for this is that they can read in an instant what the people they follow say or think.

When Twitter started, it was widely accepted and became popular very quickly and with no great difficulty because users shared this tool with their circles through blogs and social networks.

In no time they noticed that their biggest problem was people creating a user but they quickly stopped using the application. Once they detected the main problem, they did not kick off large campaigns to re-active users, they decided to reinvent their product and analyze what changes caused the lost of interest in their users.

They ran many tests and usability studies with potential clients and they got to the conclusion that if they offered the users between 5 to 10 accounts to follow when they registered for the service, it was more likely that the loyalty for the service will increase. If you could quickly see valuable content that could generate continuity on the net, it was a done deal.

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