5 things in which Sales Layer Blog can help you

Surely that updating catalogues, managing datasheets, editing images … take a lot of your workday and make it boring and tiresome.

Because we worked in this area and we talk daily to many marketers, we know that these tasks are arduous, complex, repetitive, endless and sometimes, despite all the effort, they are fruitless and they are increasing the level of pressure put on the departments dealing with this work.

Our platform is already helping to simplify these issues. It is saving time for businesses and creating a micro cosmos of order and systematization out of a work that otherwise would generate a lot of headaches.

How to increase your sales with Product Information Management

How to increase your sales with Product Information Management

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What is a Product Information Manager?

A Product Information Manager is a business tool where you may import all your product information, enrich it with pictures and translations, and then distribute it to all your sales channels:

  • Web Apps.
  • Mobile Apps for Android or iOS.
  • e-commerce: Magento, PrestaShop, Shopify…
  • Marketplaces: Amazon, eBay, Rakuten…
  • Hardcopies: With connectors for Adobe InDesign or PDF generators.

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Developers: How to deal with product catalogs in your apps

If you’re a developer for web, iOS, Android, etc. or you’re a project manager or you run a media agency, surely you came across this problem:

One day a customer asks you to you develop an app in which to display his product catalog. So you get to work, you prepare the sketches; the design; the software; you make an in depth test and when testing is finished the client announces:

“Very well, now we have to input these 1500 products, with these 2000 images and 8000 format references”

And worst of all is not this… when you finish the great task of formatting the content, resizing the images and importing them all in the database, you find that on a weekly basis, there are updates to do in the product catalog and each one of your days is filled with constant clients’ requests for making changes.

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Happy 2014 full of science fiction!

Science fiction plays a fundamental role in the world’s evolution, inviting us to dream of a great things that make the world a better place.

We want to share with you 10 incredible things that actually came true in 2013:

  1. Eternal life is now closer. Google has founded Calico to investigate how to extend human life beyond 170 years.
  2. We reached interstellar travel. In July, the Voyager spacecraft left the solar system after 36 years of travel.
  3. Telepathy is here. Researchers have managed to wirelessly connect the brains of two mice. As you know mice and humans are cousins, so it’s not long until we’ll be able to communicate without speaking or writing!
  4. A third gender is recognized. If it’s unclear whether you are a male or a female, there’s no need to make up your mind: in Germany you can ask to be recognized as a third gender “undetermined”;.
  5. We already have an alternative to silicon chips. The first computer chip made of carbon has been invented, and best of all, it works!

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The 10 Responsibilities of Marketing Departments

In many companies, marketing departments turn into a kind of catch-all: they do lots of tasks that in most cases are not related in any way to each other.

A common situation is that a task arrives to the company and this question arises:

  • Would this correspond to the purchasing department? No.
  • Would this correspond to the sales department? No.
  • Would this correspond to the accounting? No.
  • Then this must be a task for the marketing department.

However, a company without a marketing department or at least a department in charge of marketing is unconceivable. All companies are being aware that they need to get their message to the client through the marketing department.

If it’s that important, how come ends up being a ‘does it all’ department? What are the real duties of a marketing department?

In this post you’ll find 10 tasks that are the responsibility of the marketing department. All of them have a crucial importance in ensuring the survival of your company.
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How to get rid of repetitive tasks in the company

Every day at the office, we come across many tasks that are constantly repeating and we’re routinely taking them on as an irremediable duty.

Such tasks are introduced in the company in a quiet and progressive way until, over time, they are stealing more and more of the time that we should devote to the more value-added tasks, thus losing competitiveness and, worst of all, without even realizing it.

For example: In the marketing departments, too many resources are invested in constantly updating product catalogs, rather than spending that time brainstorming communication strategies, new customer acquisition, customer’s loyalty…

Below you’ll find 5 reasons why repetitive tasks are not as good in a company and a solution to remove them from their roots.

5 reasons why repetitive tasks are killing creativity

# 1. They transform you into a robot

Repetitive tasks are not encouraging critical thinking and they require only your hands, without giving you even a chance to think or innovate anything.

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5 Reasons that make Excel a bad catalog manager

Most companies use Excel to organize information in product catalogs. It’s a fairly common solution, but not always the most efficient. In this post you will find five reasons why Excel is not a good image manager.

# 1. It doesn’t allow you to work with rich content

In the worksheets you can manage only text and numbers; you can’t manage the product images. As you’ll see in this post, the product images are really important to draw your customer’s attention.

# 2. Managing a large amount of data is difficult

Spreadsheets, regardless of the number of rows, are OK when you work with a few columns. The product information often has many fields that are lost by working them in this way.
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How to Effectively Manage Multichannel Catalogs

The catalog management has never been a simple task, but in recent years this task has been complicated even further by various factors such as:

  • Product life cycles are shorter (constant updates).
  • More international companies: This factor impells the translation of the information into more languages ​​and adapting products to different regulations.
  • The arrival of mobile devices, social networks and web, which requires the availability of information on multiple media in order to reach to where the current client is.

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7 Keys for Creating Catalogs that Sell

Are you taking advantage of Internet and mobile platforms to reach more customers? Do you know how to spotlight your product information for selling?

Until now, in order to sell products, companies have relied on physical exposures in stores and trade shows, and on piles of paper catalogs under the arm of a sales rep. With the arrival of the digital world, new media and sales channels appeared as well, and with it, the rules have changed.

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Which is better? Paper or Digital?

This is the question that always pops out in any conversation about content: it is asked by publishers, writers, readers, students, sales reps, journalists, marketers… Since the apparition of the tablets and ebooks, favoring one support implies being against another. What do you prefer? Next, we’ll present the advantages of each medium against the other so you can judge for yourself.
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