Are you taking advantage of Internet and mobile platforms to reach more customers? Do you know how to spotlight your product information for selling?
Until now, in order to sell products, companies have relied on physical exposures in stores and trade shows, and on piles of paper catalogs under the arm of a sales rep. With the arrival of the digital world, new media and sales channels appeared as well, and with it, the rules have changed.
This is the question that always pops out in any conversation about content: it is asked by publishers, writers, readers, students, sales reps, journalists, marketers… Since the apparition of the tablets and ebooks, favoring one support implies being against another. What do you prefer? Next, we’ll present the advantages of each medium against the other so you can judge for yourself. Continue reading “Which is better? Paper or Digital?” »