Every day at the office, we come across many tasks that are constantly repeating and we’re routinely taking them on as an irremediable duty.
Such tasks are introduced in the company in a quiet and progressive way until, over time, they are stealing more and more of the time that we should devote to the more value-added tasks, thus losing competitiveness and, worst of all, without even realizing it.
For example: In the marketing departments, too many resources are invested in constantly updating product catalogs, rather than spending that time brainstorming communication strategies, new customer acquisition, customer’s loyalty…
Below you’ll find 5 reasons why repetitive tasks are not as good in a company and a solution to remove them from their roots.
5 reasons why repetitive tasks are killing creativity
# 1. They transform you into a robot
Repetitive tasks are not encouraging critical thinking and they require only your hands, without giving you even a chance to think or innovate anything.
Most companies use Excel to organize information in product catalogs. It’s a fairly common solution, but not always the most efficient. In this post you will find five reasons why Excel is not a good image manager.
# 1. It doesn’t allow you to work with rich content
In the worksheets you can manage only text and numbers; you can’t manage the product images. As you’ll see in this post, the product images are really important to draw your customer’s attention.
Are you taking advantage of Internet and mobile platforms to reach more customers? Do you know how to spotlight your product information for selling?
Until now, in order to sell products, companies have relied on physical exposures in stores and trade shows, and on piles of paper catalogs under the arm of a sales rep. With the arrival of the digital world, new media and sales channels appeared as well, and with it, the rules have changed.
This is the question that always pops out in any conversation about content: it is asked by publishers, writers, readers, students, sales reps, journalists, marketers… Since the apparition of the tablets and ebooks, favoring one support implies being against another. What do you prefer? Next, we’ll present the advantages of each medium against the other so you can judge for yourself. Continue reading “Which is better? Paper or Digital?” »