Science fiction plays a fundamental role in the world’s evolution, inviting us to dream of a great things that make the world a better place.
We want to share with you 10 incredible things that actually came true in 2013:
Eternal life is now closer. Google has founded Calico to investigate how to extend human life beyond 170 years.
We reached interstellar travel. In July, the Voyager spacecraft left the solar system after 36 years of travel.
Telepathy is here. Researchers have managed to wirelessly connect the brains of two mice. As you know mice and humans are cousins, so it’s not long until we’ll be able to communicate without speaking or writing!
A third gender is recognized. If it’s unclear whether you are a male or a female, there’s no need to make up your mind: in Germany you can ask to be recognized as a third gender “undetermined”;.
We already have an alternative to silicon chips. The first computer chip made of carbon has been invented, and best of all, it works!
In many companies, marketing departments turn into a kind of catch-all: they do lots of tasks that in most cases are not related in any way to each other.
A common situation is that a task arrives to the company and this question arises:
Would this correspond to the purchasing department? No.
Would this correspond to the sales department? No.
Would this correspond to the accounting? No.
Then this must be a task for the marketing department.
However, a company without a marketing department or at least a department in charge of marketing is unconceivable. All companies are being aware that they need to get their message to the client through the marketing department.
If it’s that important, how come ends up being a ‘does it all’ department? What are the real duties of a marketing department?
Every day at the office, we come across many tasks that are constantly repeating and we’re routinely taking them on as an irremediable duty.
Such tasks are introduced in the company in a quiet and progressive way until, over time, they are stealing more and more of the time that we should devote to the more value-added tasks, thus losing competitiveness and, worst of all, without even realizing it.
For example: In the marketing departments, too many resources are invested in constantly updating product catalogs, rather than spending that time brainstorming communication strategies, new customer acquisition, customer’s loyalty…
Below you’ll find 5 reasons why repetitive tasks are not as good in a company and a solution to remove them from their roots.
5 reasons why repetitive tasks are killing creativity
# 1. They transform you into a robot
Repetitive tasks are not encouraging critical thinking and they require only your hands, without giving you even a chance to think or innovate anything.
Most companies use Excel to organize information in product catalogs. It’s a fairly common solution, but not always the most efficient. In this post you will find five reasons why Excel is not a good image manager.
# 1. It doesn’t allow you to work with rich content
In the worksheets you can manage only text and numbers; you can’t manage the product images. As you’ll see in this post, the product images are really important to draw your customer’s attention.
Are you taking advantage of Internet and mobile platforms to reach more customers? Do you know how to spotlight your product information for selling?
Until now, in order to sell products, companies have relied on physical exposures in stores and trade shows, and on piles of paper catalogs under the arm of a sales rep. With the arrival of the digital world, new media and sales channels appeared as well, and with it, the rules have changed.
This is the question that always pops out in any conversation about content: it is asked by publishers, writers, readers, students, sales reps, journalists, marketers… Since the apparition of the tablets and ebooks, favoring one support implies being against another. What do you prefer? Next, we’ll present the advantages of each medium against the other so you can judge for yourself. Continue reading “Which is better? Paper or Digital?” »