What is a PIM? Product Information Management system

Everything you ever wanted to know

The benefits of adopting a PIM software

We know the word PIM doesn't rhyme with many other words, but as soon as you try our software you will discover how well it fits in with all the pieces of your product information management system process. We believe that technological innovation and high-quality content can to streamline your catalogue maintenance, saving time and resources. Your data is transformed into a great brand image, resulting in happier customers, increased traffic and higher rates of conversion leading to better sales.

Will a PIM solve your problems?

A PIM handles pure and cold data, but its aim is to offer an easier and warmer experience to all the people involved in the Product Information Management system.

From the beginning…
Marketing Departments Retailers eCommerce Businesses
… to the end
Satisfied clients and users

And we're not going to let you have a hard time ripping a band-aid in order to reveal that there was no problem underneath. We analyze the situation of your B2C or B2B company and we adapt to it, because we want to discover with you if a PIM system is what you need.

Let’s check the first symptoms:

Thousands of product references?

Mountains of documents and media assets?

Several physical and digital distribution outlets and sales channels?

New providers, databases, catalogs, sales points, geographic networks… ?

The more you grow, the greater the risk you run... and the more a PIM software can make your life easier.
PIM for beginners - Download eBook

What kinds of PIM are in the market?

A PIM system reads, analyzes and organizes everything, but it's not the Rosetta Stone. There are two broad categories of PIM's that fit different business situations and models: traditional ones (specialized in consolidated technologies) and new generation ones (focused on new technologies, using Open or SaaS systems). Sales Layer is not the only offering in this latter group, but we can assure you that we are the only ones who will guide you through the process of using a PIM to vastly improve how you manage your product information.


Solid infrastructure.
Wide integrators network.
Most are systems with high installation costs.

New generations

Last technologies.
Faster on boarding.
Some need more experience.

How is a perfect PIM?

Whatever your situation may be, make sure you search for and choose the PIM software that guarantees you the most complete experience possible. This is how we do it:

  • Intuitive and straightforward interface.
  • Control over the permissions and tasks of each user.
  • Implementation guides provided for any platform and channel.
  • We have a support team at your disposal.
  • Price adapted to your needs.
  • No hidden costs.
  • Scalable resources that grow in line with you and your needs.
  • Complementary improvement and consultancy services.
  • Synchronization in several languages.
  • Analytics on tool usage and results.
  • Customization and development of new functions.

The Sales Layer PIM Experience

Our aim is to ensure that quality and quantity always go hand in hand and that this is reflected in your product information. In Sales Layer, we apply the appropriate resources to every volume of data and every area of expertise, whether you handle many references and products or if you need to include many users in your management.

“With Sales Layer we can focus just on the quality of the product information. It is an indispensable tool for how we manage our South African ecommerce site.”

Diana De Lange

Find out for yourself how easy the PIM process is


Get rid of thousands of disorganized documents, spreadsheets, Excels, CSVs, SKUs, descriptions, images, videos, marketing data, channels…


Synchronize and update your product information and create catalogues and materials in an automated manner.


Discover the gaps that are appearing in your content, correct, complete and get personalized quality reports.


Test, validate and publish automatically, and continue to grow your content.

Discover the magic of PIM with our product management consultants

Learn how a PIM can fit your company with a guided tour from the team at Sales Layer.

Request a Demo