Does Product Content Management system also include a strategy?
Not necessarily. A PCM gives you the necessary technology (or brings together the technologies that already exist in your company) to harmonize all the contents that come from different sources that are directed to several channels. With this you get the tool, but using it effectively and using the most suitable strategy for your situation will depend on the responsible team.
Does a PCM only handle product information?
No: the content management product consists of compiling the supply chain, marketing and sales content, so it's not just product information. If you need a 100% solution focused on perfecting and harmonizing products and catalogues, a PIM does offer organization and distribution specialized in products.
What are the limitations of a PCM if I'm a retailer?
For example, often omni-channel product sales businesses are confronted with huge updates on a regular basis (by launching new collections, change of season, promotions...).In these cases, extra help is needed and one that is always ready to make massive data changes in mass quantities, and one with zero errors or discrepancies in all channels, with a consistent and timely release date.