Millions of users ask ChatGPT for shopping recommendations every day. Sales Layer connects your catalog to this massive new channel via the Agentic Commerce Protocol (ACP).
The way consumers discover and buy products is undergoing a seismic shift. Instead of browsing endless product pages, users now simply describe what they need to ChatGPT, which understands their style, preferences, budget, and context from years of conversations.
Visit multiple websites or marketplaces
Search using keywords, browse categories
Compare products manually across tabs
Limited personalization
Describe what you want in natural language
AI understands context, preferences, and intent
Hyper-personalized recommendations
Seamless discovery to purchase in one conversation
OpenAI's Agentic Commerce Protocol (ACP) transforms ChatGPT into a discovery and sales channel. When users ask for product recommendations, ChatGPT searches merchant catalogs and suggests the best matches based on relevance, quality, and availability.
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Unlike traditional marketplaces where you can pay for visibility, ChatGPT ranks products by relevance. The quality of your feed (titles, descriptions, taxonomy, attributes, fresh pricing, accurate stock) determines whether your products appear and convert.
Hds
Visibility
Discovery
Experience
Comparison
Traditional E-commerce
Paid ads for placement
Keyword-based search
Generic product pages
Manual across tabs
H
Visibility
Discovery
Experience
Comparison
ChatGPT Shopping
Organic relevance ranking
Intent-based recommendations
Conversational context
AI-curated selection
Poor Data Quality
LED Bulb
Category: Lighting
Price: $12.99
Generic title, missing attributes (wattage, color temperature, base type), incomplete taxonomy. Low visibility in ChatGPT.
Rich Data Quality
Philips Hue White & Color Ambiance A19 LED Smart Bulb, 800 Lumens, E26 Base
Dimmable, 16M colors, 2000K-6500K, Works with Alexa & Google Assistant
$49.99
Specific title with brand, model, key features. Complete attributes, accurate taxonomy. High visibility and conversion
Sales Layer centralizes, normalizes, and enriches your product data, then exposes it through flexible connectors. The new OpenAI ACP Product Feed connector maps your catalog to ACP's schema with visual field mapping and automatic validation.
Sales Layer's ACP connector is engineered to meet OpenAI's technical requirements while providing the flexibility and control you need.
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CSV, TSV, XML, JSON support. Choose the format that works best for your workflow.
AI-powered mapping of your internal categories to Google Product Taxonomy for optimal discovery.
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Multiple image sizes (thumbnails + full resolution) automatically optimized for ChatGPT display.
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Send only changed products (recommended for large catalogs) to minimize bandwidth and processing time.
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Catch errors before ChatGPT ingestion: required fields, URL checks, data types, taxonomy mapping.
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GTIN/MPN, product_category taxonomy, stock ≥ 0, non-negative prices, ISO-4217 currency codes.
ACP Feed Pipeline
Sales Layer
Product Data
ACP Connector
Map & Validate
ChatGPT
Index & Serve
Refresh every 5-15 minutes
Unlike traditional marketplaces that charge commissions and own the customer relationship, ChatGPT Merchants operates differently.
15-30% commission on every sale
Marketplace owns customer data
Limited control over pricing and promotions
Competing with marketplace's private label
Monthly fees + listing fees + ad spend
Small transaction fee only (refundable if returned)
You are the merchant of record, you own customer data
Full control over pricing, promotions, and margins
No competing products, relevance-based ranking
No listing fees, no monthly fees, no ad spend required
Security is always at the core.
The MCP Server is deployed with encrypted communication, role-based permissions, and ISO 27001 compliance, ensuring your product data remains protected while becoming more usable across your business.
Sales Layer is partnering with 5-10 US-based clients with strong catalogs for a pilot program. Early participants will shape the product, gain first-mover advantage, and receive dedicated support.
Shape the Product
Provide feedback on connector UX and features
First-Mover Advantage
Establish presence before competitors
Measure Impact
Track impressions, CTR, conversions from ChatGPT
Complementary. Merchants/ACP is not a PIM; it needs a clean, complete, updated product feed. Sales Layer (PIM) centralizes, normalizes, enriches data and exposes consistent outputs to multiple destinations (web, marketplaces, print, and now ChatGPT).
Phase 1 (Product Feed) doesn't require payment integration. You can enable discovery in ChatGPT without checkout. Phase 2 (Instant Checkout) requires a compatible PSP (Stripe recommended, or implement Delegated Payment spec).
Currently US only. OpenAI plans to expand to EMEA in 2025. Sales Layer is preparing the connector and pilot clients with US presence or US-first catalogs.
OpenAI indexes feeds with frequent updates (up to every 15 minutes). Sales Layer supports programmable scheduling and "force refresh" button to ensure your latest data is always available.
Poor feed quality (missing titles, incomplete taxonomy, broken image links, stale pricing) reduces visibility in ChatGPT. Sales Layer's pre-flight validator catches errors before publishing, ensuring your products appear and convert.