What is catalog management?
Simply put, catalog management is the process of organizing the complete list of product items in a systematic order. In the e-commerce realm, catalog management ensures that your product database is structured and updated with the latest information — across all your online sales channels.
While catalogs have evolved from print to digital over the years, one thing hasn’t changed: they remain, as always, more functional than fashionable. In e-commerce, catalogs are the equivalent of your brick-and-mortar store’s sales representative. Just like how merchants in-store help customers with accurate product information, catalogs serve the same purpose online. They are also crucial to attracting new customers and providing positive customer experiences.
As a case in point, consider a customer who lands on a clothing e-commerce site looking for floral print casual shirts. But instead of finding what they desire, if they come upon random shirts — the retailer misses out on a potential sale.
Here’s where proper online catalog management enables your customers to effortlessly discover what they are looking for. Having a simple and organized e-commerce catalog not only gives you the opportunity to sell your products online but also enables your customers to decide easily based on the available product data.