A PIM and a DAM are not tools with the same objective or with the same power and, therefore, you should not choose between one or the other.
If your business is oriented towards the sale of products or eCommerce, a DAM may be convenient for you to facilitate the general organization of your company's audiovisual resources, but a PIM will be essential for the development of the tasks of managing, updating and distributing products.
Write it down: Digital Asset Management handles visual and creative corporate and marketing content, but not product information.
If what you need is to work with data (SKUs, descriptions, labels...) and product materials (among them, images or videos of products
that will appear on websites, applications, catalogues...), a Media Asset system would not help you to edit, standardize and distribute the product content in every channel. Product Information Management is responsible for these tasks.
That's why in Sales Layer, we help you with both goals: we offer a PIM with DAM functions. This way you will get the maximum quality in your product information while adding all your visual materials and media assets.
Because our Product Information Manager is not content with organizing what you already have, but with getting closer to perfection.
Digital Asset Management system
Product Information Management