DAM or Digital Asset Management system is responsible for organizing all the visual and creative resources in a company. Over a short time, a business can acquire a gigantic amount of audiovisual and creative resources in different forms: images, logos, videos, audios, portfolios, newsletter templates...

Would you know where to find the logo used in this year's fairs or the video material that was used to make presentations?

Being able to locate each item quickly and ensuring the entire file is ordered logically results in a more efficient management system allowing the marketing team greater time to focus on other tasks.

This is a Digital Asset Management system.

What type of company needs a DAM?

Your company may very well appreciate a Digital Asset Management system if it has a considerable volume of digital materials and wants to centralize them and provide a uniform image across all its channels and geographic networks.

Of course, if a business is still very small and only has one folder with a logo version, it must first focus on growing. Then you can think of high-end software, such as a Media Asset Management system.

How to Choose the Most Appropriate DAM

OnSite or cloud-based system

Security and controlled access

High capacity for large files

Individual and group version

Metadata storage and binary system

Use and relationship reports between different versions of a file

Powerful search engine, preview function and file converter

Workflows and API connections

Advantages and Disadvantages of a DAM

The Advantages of a DAM

  • All your audiovisual resources in one place.
  • Consistent global brand image.
  • Saving time and production resources.
  • Time to Market reduction.

The Weaknesses of a DAM

  • Limitation of management of visual content.
  • Insufficient for product content management.

The teamwork for demanding companies: DAM and Product Information Management system

A PIM and a DAM are not tools with the same objective or with the same power and, therefore, you should not choose between one or the other.

If your business is oriented towards the sale of products or eCommerce, a DAM may be convenient for you to facilitate the general organization of your company's audiovisual resources, but a PIM will be essential for the development of the tasks of managing, updating and distributing products.

Write it down: Digital Asset Management handles visual and creative corporate and marketing content, but not product information.

If what you need is to work with data (SKUs, descriptions, labels...) and product materials (among them, images or videos of products

that will appear on websites, applications, catalogues...), a Media Asset system would not help you to edit, standardize and distribute the product content in every channel. Product Information Management is responsible for these tasks.

That's why in Sales Layer, we help you with both goals: we offer a PIM with DAM functions. This way you will get the maximum quality in your product information while adding all your visual materials and media assets.

Because our Product Information Manager is not content with organizing what you already have, but with getting closer to perfection.

Digital Asset Management system
Product Information Management
All you need to know about PIMs in our ebook for beginners

Still wondering if you need a PIM? If you still live in the past and haven’t heard the news… put the SKUs aside and discover everything you need to get the quality of your product information to the next level.

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Frequently asked questions

What types of files does a Digital Asset Manager accept?
Any kind, as long as they are visual or creative materials, but you can also centralize access to other non-visual files, such as audio, documents or even spreadsheets, in a DAM. Don't forget that only these files are collected here and their access, tracking and retrieval is facilitated, but the DAM does not integrate, enrich, update and send them to any eCommerce channel.

Can I integrate a PIM in my company if we already have a DAM?
No problem at all. Both software systems don't hamper how the other works nor do they share tasks or servers. A DAM system may be useful to immediately locate visual materials that you may need in a PIM system, for example, the appropriate logo to design the product sheets of a catalogue or application for a business fair.

Is there a difference between Digital Asset Management and Media Asset Management?
Although their functions are the same, some software solutions draw a line between the DAM and MAM, capable of managing much bigger files, especially video. If you are wondering which one to choose, don't look at the name: always go for the option with greater storage and processing power.

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