The impact of the COVID-19 crisis on offline and digital retail

Manufacturers, distributors and retailers have encountered logistical, communication and business continuity problems in a scenario where analogue and offline alternatives are losing power.

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The impact of the COVID-19 crisis on offline and digital retail

A new consumer, a fresh approach

  • The rise of basic products industries
  • The most affected businesses with no digital presence
  • New priorities and habits among consumers worldwide
  • An abrupt shift from an offline to a digital retail model
  • Measures for a new commercial 'normality'
  • New technological solutions for the supply chain

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Numbers on the global impact

Numbers on the global impact

  • 60% of users will keep buying more online after the breakdown is over
  • 52% of shoppers will not return to supermarkets as often as before
  • 3 out of 10 consumers are discovering brands they didn't know
  • Up to 135% of sales growth in selected industries

Some of our satisfied customers

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Sergio Franco
CEO

“Sales Layer’s PIM alleviates what was once a cumbersome and manually-intensive task into a super productive and time-saving work that makes updating content effortless.”

Jessica Bretherton
Marketing Coordinator

“Our goal was offering an easier and friendly product experience to our customers, and Sales Layer help has led to a conversion increase of 71% over our initial targets and increased our sales target by 353%”

María Selma
eCommerce Manager

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