The benefits of a good PXM strategy
Product information is key on Google: the websites that stand out online are those with the richest and most innovative information. A product experience based on enriched content increases the chance of appearing in the top positions of search engines, as well as in online marketplaces like Amazon.
Better customer service
Since the products are not only located on physical shelves or in search engines, there are more buying actions that require a positive product experience. Voice assistants like Siri or Alexa, and virtual assistants like chatbots, which are used on many e-commerce websites, can identify product details more easily and make more precise recommendations if they are based on quality content.
Updated sales network
All distributors and retailers can access accurate catalog information from suppliers if it can be shared in an agile way, updated in real time and be ready for use on any channel. This saves time for all parties involved as sellers don’t need to check missing details with the manufacturer, and brands won’t be affected by sellers who have copied incorrect details.
Quality is the hallmark of a product experience for today’s consumer. However, so is speed. If the brand or seller uses tools that help them offer an enriched and easily adaptable product experience, they will be able to adapt to demand quicker, launch products and updates on time, and keep pace with the market and the competition.
The era of Google Translate is over. For a product to be successful on any market, it is no longer enough to put details through an automatic translator and expect it to work, for online positioning or for buyers.
Today it is essential to offer original and unique content that is adapted to the particularities of each market, country and culture. A good product experience management strategy will take into account these key nuances, and the tools that support it, such as PIM, allow you to manage content by channel in a more controlled and easily adjustable way.
At the end of the day, the aim of a good product experience is to make sellers and customers happy. If you can do this, then the purchase is a success. And for this to happen, the product must meet the buyer’s expectations.
Of course you should be offering a quality product, but it’s equally important that the product details provided throughout all the channels are comprehensive and consistent, so they don’t cause confusion (badly explained sizes, low quality images, incorrect technical data, etc.).
PIM technology that supports a product experience management strategy will allow any business to increase satisfaction and significantly reduce rates of return.